Firing staff, adding PSV business won’t end KQ’s problems
Stories of once-successful companies going under or getting sold off one piece at a time have been told. But it is now happening to our national carrier, Kenya Airways. The airline has had big financial problems. Should the name be changed? Should the business be privatised? Can the airline even survive? These are some of the questions many are asking. These are big problems KQ is facing, and any turn-around plan will mean an equally big change. It won’t end at just retrenching employees. Diversification will not only reduce risk, but also can spread the resources it has over other areas. But over-diversification such as public service vehicle services risks diluting the KQ brand to a point where it tries to be all things to all people. It should consider hiring a consultant to give a different opinion. There is need for transparency with all of its stakeholders about everything from the finances to the planned business changes.
NDIRANGU NGUNJIRI Watermark Consultants