Fir­ing staff, ad­ding PSV busi­ness won’t end KQ’s prob­lems

The Star (Kenya) - - Voices -

Sto­ries of once-suc­cess­ful com­pa­nies go­ing un­der or get­ting sold off one piece at a time have been told. But it is now happening to our na­tional car­rier, Kenya Air­ways. The air­line has had big fi­nan­cial prob­lems. Should the name be changed? Should the busi­ness be pri­va­tised? Can the air­line even sur­vive? These are some of the ques­tions many are ask­ing. These are big prob­lems KQ is fac­ing, and any turn-around plan will mean an equally big change. It won’t end at just re­trench­ing em­ploy­ees. Di­ver­si­fi­ca­tion will not only re­duce risk, but also can spread the re­sources it has over other ar­eas. But over-di­ver­si­fi­ca­tion such as pub­lic ser­vice ve­hi­cle ser­vices risks di­lut­ing the KQ brand to a point where it tries to be all things to all peo­ple. It should con­sider hir­ing a con­sul­tant to give a dif­fer­ent opin­ion. There is need for trans­parency with all of its stake­hold­ers about ev­ery­thing from the fi­nances to the planned busi­ness changes.

NDIRANGU NGUNJIRI Water­mark Con­sul­tants

Newspapers in English

Newspapers from Kenya

© PressReader. All rights reserved.