KBL launches new alcoholic drink with herbal ingredient
Kenya Breweries has launched a new ready-to-drink alcoholic beverage under the Smirnoff brand. The new drink Smirnoff Ice Electric Ginseng contains ginseng, an exotic herb used to cure several ailments and medical issues in humans. “Kenya is the first market in the world to launch the Smirnoff Ice Electric Ginseng,” said KBL’s head of innovations Fred Otieno. KBL sales director Andrew Kilonzo said the RTD category is among the fastest growing alcohol segments in Kenya.
EABL sales director Andrew Kilonzo, innovations manager Effie Thiong’o and KBL head of innovations Fred Otieno.