KBL launches new al­co­holic drink with herbal in­gre­di­ent

The Star (Kenya) - - News -

Kenya Brew­eries has launched a new ready-to-drink al­co­holic bev­er­age un­der the Smirnoff brand. The new drink Smirnoff Ice Elec­tric Gin­seng con­tains gin­seng, an ex­otic herb used to cure sev­eral ailments and med­i­cal is­sues in hu­mans. “Kenya is the first mar­ket in the world to launch the Smirnoff Ice Elec­tric Gin­seng,” said KBL’s head of in­no­va­tions Fred Otieno. KBL sales di­rec­tor An­drew Kilonzo said the RTD cat­e­gory is among the fastest grow­ing al­co­hol seg­ments in Kenya.

EABL sales di­rec­tor An­drew Kilonzo, in­no­va­tions man­ager Effie Thiong’o and KBL head of in­no­va­tions Fred Otieno.

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