Pewin Cabs ven­tures into highly ris­ing taxi-hail­ing ser­vices to grow earn­ings

The Star (Kenya) - - News Business - DI­VER­SI­FI­CA­TION

MARTIN MWITA / Taxi ser­vices firm Pewin Cabs has launched a hail­ing ap­pli­ca­tion – Dan­dia – as it bids for a share of the grow­ing seg­ment where stiff com­pe­ti­tion has led to a price war among op­er­a­tors. Dan­dia is an up­grade of the ex­ist­ing Pewin app which of­fers cus­tomers fixed prices, as op­posed to the com­mon taxi-hail­ing ser­vices where fares are cal­cu­lated on the dis­tance, base fare and time taken on the jour­ney. Pewin CEO Jus­tus Kirigua on Fri­day said the com­pany set­tled on a zon­ing pric­ing for­mula to save clients from the high costs in­curred in other fare formulas which in­clude time taken, es­pe­cially in the city’s heavy traf­fic. A ride from the Nairobi Cen­tral Busi­ness District to West­lands is fixed at Sh250. The app al­lows cus­tomers to choose the type of ve­hi­cle to use de­pend­ing on the num­ber.

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