Bet­way sign ex­clu­sive part­ner­ship with Premier League team Mathare United

The Star (Kenya) - - Sports -

Bet­way has part­nered with Kenyan Premier League team, Mathare United as their of­fi­cial bet­ting part­ner in a deal that will see the com­pany con­tinue to ex­pand its pres­ence through­out the African sport­ing land­scape.

Through its spon­sor­ship, Bet­way aims to po­si­tion the club for fur­ther suc­cess, by giv­ing train­ing and guid­ance to the club’s op­er­a­tional man­age­ment team and en­hanc­ing the team’s tech­ni­cal ca­pa­bil­i­ties with its in­ter­na­tional net­works and global ex­pe­ri­ence. Ad­di­tion­ally, as part of the deal, the shirts worn by the team will bear the Bet­way com­pany logo through­out the re­main­ing part of this sea­son and next year.

Bet­way Kenya Coun­try Man­ager Wanja Gikonyo said: “Our de­ci­sion to spon­sor Mathare United is an in­te­gral part of Bet­way launch strat­egy, fo­cus­ing on the Kenyan mar­ket.”

Mathare United has pro­duced some in­cred­i­ble tal­ents over the years in­clud­ing their cur­rent coach Fran­cis Ki­manzi whose ex­pe­ri­ence in­cludes man­ag­ing the Kenyan na­tional squad. Cel­e­brated for­mer Haram­bee Stars cap­tain and cur­rent Bet­way Am­bas­sador, Den­nis Oliech is also a prod­uct of Mathare United Foot­ball Club.

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