Bradley took Fergie’s cue
Bob hopes to replicate Sir Alex’s style
Swansea manager Bob Bradley has revealed his intentions to replicate the style of Sir Alex Ferguson in creating a positive and inclusive environment within the club.
The 58-year-old became the first American to manage in the Premier League after replacing Francesco Guidolin on Monday, and already has a clear idea on how he wants to conduct himself in his new role.
Bradley has worked in Egypt, Norway and France during his career, but explains how time spent at Manchester United’s training ground left a lasting impression on him.
“I have always talked about when I was the U.S. national team coach, what it was like when I’d go to Carrington,’ he said in an exclusive interview with NBC. “What always struck me was how with all the great players and all the success, how Sir Alex’s per- sonality was all over every part of the club. He knew everyone’s name and how he would joke with people in the kitchen.”
“People sometimes from the outside have opinions of me but if anybody took the time to talk to equipment men and women I’ve worked with, medical stuff, assistant coaches, it has always been important to me to understand to make sure that every one of those people knows how important they are.”
“How to joke with them. How to thank them. For me, this is for me how you establish within a club how you treat people, how everybody’s opinion counts. You try to lead the way in making sure that’s a place where people are excited to come everyday.”
Bradley wasted no time in getting down to business by attending one of Swansea’s Under 23 games - shortly after leaving Le Havre.