Bradley took Fergie’s cue

Bob hopes to repli­cate Sir Alex’s style

The Star (Kenya) - - Sports - BY PHIL COSTA /

Swansea man­ager Bob Bradley has re­vealed his in­ten­tions to repli­cate the style of Sir Alex Fer­gu­son in cre­at­ing a pos­i­tive and in­clu­sive en­vi­ron­ment within the club.

The 58-year-old be­came the first Amer­i­can to man­age in the Premier League af­ter re­plac­ing Francesco Guidolin on Mon­day, and al­ready has a clear idea on how he wants to con­duct him­self in his new role.

Bradley has worked in Egypt, Nor­way and France dur­ing his ca­reer, but ex­plains how time spent at Manch­ester United’s train­ing ground left a last­ing im­pres­sion on him.

“I have al­ways talked about when I was the U.S. na­tional team coach, what it was like when I’d go to Car­ring­ton,’ he said in an ex­clu­sive in­ter­view with NBC. “What al­ways struck me was how with all the great play­ers and all the suc­cess, how Sir Alex’s per- son­al­ity was all over ev­ery part of the club. He knew ev­ery­one’s name and how he would joke with peo­ple in the kitchen.”

“Peo­ple some­times from the out­side have opin­ions of me but if any­body took the time to talk to equip­ment men and women I’ve worked with, med­i­cal stuff, as­sis­tant coaches, it has al­ways been im­por­tant to me to un­der­stand to make sure that ev­ery one of those peo­ple knows how im­por­tant they are.”

“How to joke with them. How to thank them. For me, this is for me how you es­tab­lish within a club how you treat peo­ple, how ev­ery­body’s opin­ion counts. You try to lead the way in mak­ing sure that’s a place where peo­ple are ex­cited to come ev­ery­day.”

Bradley wasted no time in get­ting down to busi­ness by at­tend­ing one of Swansea’s Un­der 23 games - shortly af­ter leav­ing Le Havre.

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