Pay op­tion raises vis­i­bil­ity 10-fold, says OLX

The Star (Kenya) - - News Business -

OLX, the lead­ing on­line clas­si­fieds site, has launched a new fea­ture which al­lows users to pay a small fee and have their ad­verts re­main at the top of list­ings longer for in­creased vis­i­bil­ity. “Ini­tially, all ads on the plat­form were free and vis­i­bil­ity was de­pen­dent on the time an ad­vert was posted. The free ser­vice has helped to bulk up the user base for a deeper, more ful­fill­ing ex­pe­ri­ence for users,” OLX coun­try man­ager Peter Ndi­ang’ui said. “We have added a pay op­tion fea­ture for those seek­ing to sell their items faster by in­creas­ing vis­i­bil­ity.” OLX sees this in­creas­ing the chances of sell­ing a prod­uct by 10-fold.

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