Film­mak­ers say lack of data hin­ders in­dus­try growth

The Star (Kenya) - - Politics -

Kenya film­mak­ers have said lack of data is the main prob­lem hin­der­ing in­dus­try growth.

Rep­re­sen­ta­tive Wam­bui Chege yes­ter­day said the Kenya Na­tional Bureau of Statis­tics has no data on film pro­duc­tion.

She said this has made it dif­fi­cult for in­vestors to have trust in the in­dus­try. “We need the gov­ern­ment to start tak­ing the film in­dus­try se­ri­ously, so that in­vestors can have a ref­er­ence when in­vited to join in,” Wam­bui said at the Africa Film Fi­nance Sum­mit. She said the film in­dus­try in Nige­ria con­trib­utes up to eight per cent of to­tal eco­nomic growth. Wam­bui said if the Kenya film in­dus­try moves from grants-fund­ing to com­mer­cial fi­nance, then it would be­come pow­er­ful.

She also said limited fi­nance, low pro­duc­tion stan­dards, copy­right, poor mar­ket­ing and dis­tri­bu­tion, slow down the growth of the in­dus­try.

A study com­mis­sioned by the KFC in 2015 in­di­cates that the Kenyan film in­dus­try has the po­ten­tial to rake in up to Sh120 billion an­nu­ally and gen­er­ate mil­lions of new jobs .

Cur­rently, the in­dus­try earns Sh7 billion an­nu­ally and pro­duces hun­dreds of films ev­ery year.

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