Pain in busi­ness is re­fine­ment to suc­cess

The Star (Kenya) - - News Business - SA­MUEL MPAMUGO

If you asked a suc­cess­ful per­son to tell you their story, of­ten, the bulk of their con­ver­sa­tion is the ad­ver­si­ties they over­came to get where they are. They value the hard knocks as an es­sen­tial part of their jour­ney. And this is why: ideas are raw.

The raw­ness of ideas means that the re­al­i­sa­tion would re­quire some pain. If in doubt, ask a gold bar. Pain is the re­fine­ment process for the suc­cess of ideas. Like raw gold, a fresh idea has to be re­fined to in­crease in value. Once gold is cleaned up, it’s ready for dis­play in nice jew­ellery stores. But the ini­tial state isn’t at­trac­tive enough for dis­play.

Ideas are the same. Who you are when you con­ceived the idea isn’t who you have to be to birth it. There’s a gap and to bridge this gap re­quires pain – you will have to be stretched and in­con­ve­nienced.

In a con­ver­sa­tion with a friend (an Ital­ian busi­ness­man), I asked him about his busi­ness phi­los­o­phy and he said “life is pain and pain is fun”. He went on to tell me about the thrill of pain. My friend ar­gued that if he could teach some­one to en­joy pain, he could help them suc­ceed. In his mind, pain equals suc­cess. In­ter­est­ing, I thought.

But I un­der­stand. I’m yet to meet a suc­cess­ful per­son who didn’t go through some in­con­ve­nience. Truth is: birthing an idea re­quires that we change. Fur­ther­more, change is a de­mand for re­fine­ment. And pain is the tool. Peo­ple suc­ceed based on their com­fort level with pain. In an in­ter­view, the bil­lion­aire CEO of SpaceX, Elon Musk, con­fessed: “I have a high tol­er­ance for pain.” Those who spend their lives avoid­ing pain play it safe and noth­ing great is birthed in the com­fort zone.

Ath­letes are pain ex­perts. They ex­pect, cher­ish and use it be­cause they un­der­stand that their dream of gold is tied to the amount of men­tal and phys­i­cal rigour that they can mas­ter. In­stead of try­ing to avoid pain, I en­cour­age you to use it. Pain is an ef­fec­tive tool.

How do you use pain? Have a growth plan. Ven­ture out­side your com­fort zone. Plot to try and learn new things. Stage your own in­con­ve­niences. That way, you will stretch be­yond your cur­rent ca­pac­ity.

The road to great­ness is paved with pain. As an en­tre­pre­neur, your at­ti­tude to­wards pain could be the dif­fer­ence be­tween suc­cess and fail­ure. I dare you to en­gage your pain and reap the ben­e­fits.

Twit­ter: @Sa­muelM­pa­mugo

Newspapers in English

Newspapers from Kenya

© PressReader. All rights reserved.