Unilever’s new-look Royco tar­gets clients keen on health

The Star (Kenya) - - News -

Unilever East Africa says the re­cent re­launch of its 30-year old food ad­di­tive, Royco, was nec­es­sary after it in­cor­po­rated nat­u­ral sun-dried in­gre­di­ents to re­tain health-conscious con­sumers. “Our in­sights show that con­sumers are more conscious of healthy eat­ing than past gen­er­a­tions,” Unilever mar­ket­ing di­rec­tor Agnes Ki­tololo said in a state­ment. “They are also more in­ter­ested in find­ing food ad­ven­tures; food that de­liv­ers a new flavour or new take on healthy in­dul­gences.” The 2016 Food Trends Re­port by in­ter­na­tional re­search firm Global Food Fo­rum shows food that de­liver on both health and con­ve­nience is gain­ing wider dis­tri­bu­tion.

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