Creatives’ awards return after a break of twelve years
The award scheme in the advertising industry is set for a comeback this year after a 12-year break. The Association of Practitioners in Advertising Awards says the 2016 fete will be held on November 11. “Kenya is home to countless individuals with great creative potential, and these awards are crucial as they aim to recognise and reward excellence, innovation and originality,” APA chairman Lenny Ng’ang’a said in a statement. About 15 creative categories will be awarded ranging from TV, radio and print commercials, integrated communications campaign, digital, interactive, experiential and media innovation.