MARKETERS NEED A DEFINED SOCIAL MEDIA STRATEGY
Investing time and resources in a
social media strategy is only a smart move if you have a well-defined approach. Too many marketers make the mistake of trying to talk to everyone in every social channel, which makes it impossible to define the right voice, content, and measure of success.
A better method is to narrowly
identify whom you want to listen to and communicate with. Are you targeting Millennials entering the workforce, dads with young children, or senior executives nearing retirement? What are they doing on social media, and where are they doing it?
What are consumers saying about
your brand and competitors? Start with simple Google searches on your brand name, analytics tools within social networks, and secondary research sources.