Meru launches guide for map­ping tourist sites

The Star (Kenya) - - Counties Eastern -

The Meru county direc­torate of Tourism has re­leased a guide that maps tourist sites and hos­pi­tal­ity re­sorts. The county says the guide and its strate­gic plan on tourism will help it ex­ploit its wealth. The county seeks to ex­ploit the un­tapped do­mes­tic mar­ket to en­sure its tourism sec­tor grows. Through the Tourism Fund, it trains hote­liers and tour op­er­a­tors in how to mar­ket their prod­ucts and to learn about what they can of­fer. Tourism di­rec­tor Den­nis Kinoti said most of the train­ing also pro­motes so­cial me­dia mar­ket­ing.

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