Four com­mu­nity pitches set to be re­fur­bished

The Star (Kenya) - - Sports -

BY RAY­MOND OTIENO / Stout beer brand Guin­ness is set to re­fur­bish four com­mu­nity foot­ball pitches across the coun­try un­der the pro­gramme ‘Made of foot­ball’ that was launched over the week­end at Ji­weke Tav­ern in Nairobi.

The pro­gramme will run till June 2017. Apart from ren­o­va­tion of the fields, they will also set up com­mu­nity view­ing cen­tres across the coun­try to fa­cil­i­tate the large view­er­ship of the EPL matches.

“Plans to ren­o­vate com­mu­nity pitches in Kenya have been long over­due. Many clubs and play­ers train on rough pitches with un­even sur­faces that have in­her­ent in­jury risks. The Guin­ness ‘ Made of Foot­ball’ pitch ren­o­va­tions will de­liver spa­ces where not only clubs but en­tire com­mu­ni­ties can come to­gether and play their favourite game,” said Kenya Brew­eries Lim­ited sales di­rec­tor, Andrew Kilonzo. “The pitches to be ren­o­vated will be de­cided af­ter con­sul­ta­tion with the lo­cal com­mu­ni­ties in the re­spec­tive ar­eas. In ad­di­tion to the pitch makeovers, Guin­ness will set up mo­bile view­ing cen­tres where EPL foot­ball matches will be aired live on large screens in 57 lo­ca­tions in Kenya.

The cen­tres, ex­pected to reach 60,000 fans, are de­signed to give fans a stadium am­biance com­plete with great watch­ing space and state of the art screens for foot­ball fans,” he added.

Un­der the ini­tia­tive, fans will be re­warded with in­stant prizes through the con­sumer pro­mo­tion dubbed ‘Get Booked’ where six peo­ple will win a trip to the United King­dom to watch a live EPL match as well as the Sh1mil­lion cash prizes.

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