Team to make Kenya a meet­ing des­ti­na­tion

The Star (Kenya) - - Politics Ministries/judiciary -

Rid­ing on the in­crease in the num­ber of in­ter­na­tional con­fer­ences held in Nairobi, the gov­ern­ment has formed a task force to ad­vise on how to make Kenya a meet­ing des­ti­na­tion.

Tourism Cab­i­net Sec­re­tary Na­jib Balala (pic­tured) said this is aimed at turn­ing around the sec­tor to in­crease the num­ber of tourists vis­it­ing the coun­try.

“In the last two years, we have been hold­ing very high-pro­file busi­ness meet­ings, which have been very fruit­ful in creat­ing busi­ness op­por­tu­ni­ties. This is a sign of Kenya be­ing a pop­u­lar des­ti­na­tion and is giv­ing a sense of con­fi­dence in the econ­omy,” he said in his of­fice yes­ter­day.

Balala said while leisure tourism has been im­pacted by cur­rent global per­cep­tions of se­cu­rity sit­u­a­tions,the in­dus­try is turn­ing to travel busi­ness to make up the short­fall, with the em­pha­sis be­ing meet­ings, in­cen­tives, con­ven­tions and ex­hi­bi­tions.

“Ac­cord­ing to World Travel and Tourism Coun­cil, leisure spend­ing con­trib­uted to by in­bound tourists, but driven by do­mes­tic tourists gen­er­ated 62.5 per cent of di­rect travel and tourism GDP in 2014, down from 65.4 per cent in 2013,” he said.

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