Team to make Kenya a meeting destination
Riding on the increase in the number of international conferences held in Nairobi, the government has formed a task force to advise on how to make Kenya a meeting destination.
Tourism Cabinet Secretary Najib Balala (pictured) said this is aimed at turning around the sector to increase the number of tourists visiting the country.
“In the last two years, we have been holding very high-profile business meetings, which have been very fruitful in creating business opportunities. This is a sign of Kenya being a popular destination and is giving a sense of confidence in the economy,” he said in his office yesterday.
Balala said while leisure tourism has been impacted by current global perceptions of security situations,the industry is turning to travel business to make up the shortfall, with the emphasis being meetings, incentives, conventions and exhibitions.
“According to World Travel and Tourism Council, leisure spending contributed to by inbound tourists, but driven by domestic tourists generated 62.5 per cent of direct travel and tourism GDP in 2014, down from 65.4 per cent in 2013,” he said.