SportPesa rolls out sys­tem for clients with­out smart­phones

The Star (Kenya) - - News -

CYNTHIA ILAKO/ Lead­ing sports bet­ting com­pany SportPesa is look­ing to in­crease its foothold with the launch of a USSD code tar­get­ing clients with­out smart­phones or com­put­ers. This comes af­ter the deep-pock­eted firm cut the min­i­mum bet­ting amount from Sh100 to Sh49 for the sin­gle and multi-bet, to ward off com­pe­ti­tion. The min­i­mum bet­ting value for mid­week and mega jack­pot, how­ever, re­mains at Sh100. “We have been lis­ten­ing to the feed­back from our clients and this is what many have been ask­ing for,” chief mar­ket­ing of­fi­cer Kester Si­mony said. Cus­tomers are re­quired to key in the short code *790# to place their bets through the free plat­form.

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