SportPesa rolls out system for clients without smartphones
CYNTHIA ILAKO/ Leading sports betting company SportPesa is looking to increase its foothold with the launch of a USSD code targeting clients without smartphones or computers. This comes after the deep-pocketed firm cut the minimum betting amount from Sh100 to Sh49 for the single and multi-bet, to ward off competition. The minimum betting value for midweek and mega jackpot, however, remains at Sh100. “We have been listening to the feedback from our clients and this is what many have been asking for,” chief marketing officer Kester Simony said. Customers are required to key in the short code *790# to place their bets through the free platform.