Uber dou­bles clients after July price cuts

The Star (Kenya) - - News Business -

Taxi-hail­ing firm Uber yes­ter­day said new rides have dou­bled fol­low­ing price cuts in Nairobi in July.

The US-owned firm said the 35 per cent price re­duc­tion has helped driver part­ners re­cruit new cus­tomers, lead­ing to more trips record­ing more than 100,000 site vis­its per month.

“We are con­tin­u­ously watch­ing and re­view­ing the ef­fects of the price cut and we are thrilled that the re­sults show that the price cut is work­ing,” Uber Kenya gen­eral man­ager Nate An­der­son said.

The in­crease in re­quested rides, Uber says, has in­creased driver part­ner pro­duc­tiv­ity while re­duc­ing hours spent on the road by the driver part­ners. Uber has part­nered with other com­pa­nies to of­fer them ex­tra ben­e­fits for their small busi­nesses.

The firm in­tro­duced its ve­hi­cle so­lu­tions pro­gramme through Sid­ian Bank that pro­vides loans val­ued at Sh10 bil­lion ($100 mil­lion), of­fer­ing qual­i­fy­ing driver-part­ners up to 100 per cent fi­nance deals on ve­hi­cles priced be­tween Sh1 mil­lion and Sh1.5 mil­lion.

Driv­ers in part­ner­ship with To­tal Petrol Sta­tion re­ceive Sh3.50 off ev­ery litre of petrol ev­ery time they fuel at the sta­tions.

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