Air­tel Money agents dou­bles to 22,000

The Star (Kenya) - - News -

The num­ber of mo­bile money agents have more than dou­bled to 22,000 this month from 10,000 in May, Air­tel has said. Chief ex­ec­u­tive Adil El Youssefi (pic­tured) has at­trib­uted the in­crease to 25 dis­tri­bu­tion part­ner­ships it has signed coun­try­wide, fol­low­ing a mas­sive re­cruit­ment cam­paign in April. The sec­ond largest mo­bile net­work op­er­a­tor said it picked the 25 dis­trib­u­tors from 80 it short­listed from 140 ap­pli­cants. “This strat­egy helped Air­tel to lo­calise agent ac­qui­si­tion and ex­pand faster in re­gions out­side Nairobi,” Youssefi said. The firm has sim­pli­fied the process of on­board­ing new agents from two weeks to one­hour to at­tract more agents. It hopes to eat into the mar­ket share dom­i­nated by Sa­fari­com’s M-Pesa, which con­trolled 24.8 mil­lion cus­tomers in Septem­ber.

Newspapers in English

Newspapers from Kenya

© PressReader. All rights reserved.