State House mea­sur­ing the im­pact of Sum­mits in sus­tain­able change

The Star (Kenya) - - Politics Presidency -

State House has em­barked on re­search to mea­sure the re­cep­tion of sum­mits it has hosted to show­case Ju­bilee projects.

The Star has ob­tained a re­port of a sum­mary of the first six sum­mits by media an­a­lyt­ics com­pany Reelforge, con­tracted by the Pres­i­dency.

This PR anal­y­sis eval­u­ates ‘Trans­form­ing Kenya’-re­lated pub­lic­ity in the main­stream media—print, ra­dio and TV—be­tween Jan­uary and Septem­ber. The scope of media mon­i­tored took into ac­count all sec­tions of the ma­jor daily and weekly print pub­li­ca­tions, and all un­paid-for pub­lic­ity across elec­tronic media.

“A to­tal of 426 Trans­form­ing Kenya-re­lated media re­ports were cap­tured in 47 ra­dio sta­tions, 11 TV chan­nels and 10 pub­li­ca­tions dur­ing the re­viewed pe­riod. The Health Sum­mit held in Septem­ber at State House was the most cov­ered Trans­form­ing Kenya-re­lated topic dur­ing this pe­riod,” the re­port in­di­cates.

The Trans­form­ing Kenya project aims at cre­at­ing fun­da­men­tal and sus­tain­able change that meets the ci­ti­zens’ needs and fu­ture as­pi­ra­tions.

State House Spokesman Manoah Esip­isu said the sum­mits al­low the Pres­i­dent’s com­mu­ni­ca­tions team to help fo­cus the coun­try on sec­tors in which the state has made spe­cific in­vest­ments.

/ PSCU

Pres­i­dent Uhuru Keny­atta (L) dur­ing the State House Sum­mit on Gov­er­nance and Ac­count­abil­ity on Oc­to­ber 18

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