Top companies sweep prizes for best marketing campaigns at annual gala
The ICT Authority was voted the best in distribution and implementation strategy for the Digital Literacy Programme during the Marketing Society of Kenya Awards on Friday. Safaricom scooped the Best Advertising Campaign award for marketing its network, while the Tusker Twende Rio campaign won the Best Experiential Campaign award for East African Breweries. The Digital Mar- keting award went to Airtel, while Vivo Energy was tops in brand loyalty category through the Naomba Nicheki Mbele campaign. The KCB Tujiajiri Campaign scooped the Sustainability Marketing award. The giant lender was singled out by the judges for its innovative and effective approach to introducing service solutions that deliver significant benefits to its clients.