Top com­pa­nies sweep prizes for best mar­ket­ing cam­paigns at an­nual gala

The Star (Kenya) - - News Business -

The ICT Au­thor­ity was voted the best in dis­tri­bu­tion and im­ple­men­ta­tion strat­egy for the Digital Lit­er­acy Pro­gramme dur­ing the Mar­ket­ing So­ci­ety of Kenya Awards on Fri­day. Sa­fari­com scooped the Best Ad­ver­tis­ing Cam­paign award for mar­ket­ing its net­work, while the Tusker Twende Rio cam­paign won the Best Ex­pe­ri­en­tial Cam­paign award for East African Brew­eries. The Digital Mar- ket­ing award went to Air­tel, while Vivo En­ergy was tops in brand loy­alty cat­e­gory through the Naomba Nicheki Mbele cam­paign. The KCB Tu­ji­a­jiri Cam­paign scooped the Sus­tain­abil­ity Mar­ket­ing award. The gi­ant lender was sin­gled out by the judges for its in­no­va­tive and ef­fec­tive ap­proach to in­tro­duc­ing ser­vice so­lu­tions that de­liver sig­nif­i­cant ben­e­fits to its clients.

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