Kenyans are yet to em­brace Black Fri­day

The Star (Kenya) - - News Business -

CYN­THIA ILAKO/ Kenyans per­ceive Black Fri­day as just “a sim­ple pe­riod of days” un­like in most Western coun­tries where it is char­ac­terised by an in­flux of high dis­count sales in the ma­jor shop­ping malls, a new sur­vey by GeoPoll sug­gested yes­ter­day.

The sur­vey, which sam­pled 103 men and 137 women, es­tab­lished that ad­ver­tise­ments on Black Fri­day sales may largely not be reach­ing the in­tended au­di­ences to take the op­por­tu­nity to shop for their needs in­stead of nor­mal wants.

Al­though 44 per cent at­tested to sav­ing up for the Black Fri­day sale, only two per cent were will­ing to spend more than Sh100,000 with 77 per cent lean­ing to­wards a Sh10,000 to Sh20,000 price range.

The studyindi­cated that elec­tron­ics will make the great­est sales dur­ing the pe­riod at 36 per cent at­trib­uted to 50 per cent men and 25 per cent women.

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