To many adverts and petty talk in radio stations
Listening to the radio nowadays is not entertaining anymore. It is mostly about advertisements and irritating laughter from the presenters. They think they are talking among themselves in the studio. There are important issues they can discuss. They can host guests who can discuss issues affecting various sectors of our country, ranging from politics and the economy to social welfare. Unfortunately, what the listeners are being fed is advertisements on how they can bet away their money. Do they realise children are part of the audience? What lessons are we teaching them? When KFCB CEO Ezekiel Mutua intervenes, they say he is stepping beyond his board’s mandate. Let radio stations know that in some areas, the radio is the only mode of media communication and entertainment. They need to understand that they are entertaining the audience not themselves.