To many ad­verts and petty talk in ra­dio sta­tions

The Star (Kenya) - - Voices -

Lis­ten­ing to the ra­dio nowa­days is not en­ter­tain­ing any­more. It is mostly about ad­ver­tise­ments and ir­ri­tat­ing laugh­ter from the pre­sen­ters. They think they are talk­ing among them­selves in the stu­dio. There are im­por­tant is­sues they can dis­cuss. They can host guests who can dis­cuss is­sues af­fect­ing var­i­ous sec­tors of our coun­try, rang­ing from pol­i­tics and the econ­omy to so­cial wel­fare. Un­for­tu­nately, what the lis­ten­ers are be­ing fed is ad­ver­tise­ments on how they can bet away their money. Do they re­alise chil­dren are part of the au­di­ence? What lessons are we teach­ing them? When KFCB CEO Ezekiel Mu­tua in­ter­venes, they say he is step­ping be­yond his board’s man­date. Let ra­dio sta­tions know that in some ar­eas, the ra­dio is the only mode of me­dia com­mu­ni­ca­tion and en­ter­tain­ment. They need to un­der­stand that they are en­ter­tain­ing the au­di­ence not them­selves.


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