An irresistible urge for free music
profitable concert band in the world, the free release on iTunes attracted even more people to its shows.
Moreover, the global digital-music market’s focus has moved on to competition among free streaming services. Streaming radios are considered the next big thing of the future in the music market. Unlimited digital music is provided for free, with occasional commercials. Instead of “owning” a music file through a download, fans now “consume” music by checking it out from online libraries.
I, too, have been charmed by the service. It started to feel quite foolish to pay any amount of money to listen to music when it could be found for free. It’s hard to fight the irresistible temptation of freebies. However, there’s no free lunch. Music may be enjoyed for free, but we often forget the additional communication charges. We end up spending the same money one way or another.
A more serious problem is that cultural content, in the form of free music, could be an attraction as streaming radio becomes a popular business model. In fact, Apple spent $100 million to have U2’s album released at the unveiling of its new iPhone 6 — and the tactic certainly worked.
It feels just as bitter as wondering whether product placements are used to fund a television drama or a television drama is created to feature product placements.