The Korea Times

GFriend goes back to ‘in­no­cent and en­er­getic’

- By Kim Jae-heun jhkim@ktimes.com Entertainment · Musicians · Pop Music · Celebrities · Music · GFriend · Austria · Iceland · Yonsei University · Seoul · Melody Miyuki Ishikawa · The Awakening · Billboard

K-pop idol group GFriend re­leased their fifth mini-al­bum “Par­al­lel” Tues­day, re­turn­ing with their orig­i­nal in­no­cent pretty girl con­cept with pow­er­ful chore­og­ra­phy.

GFriend’s pre­vi­ous al­bum “The Awak­en­ing,” re­leased five month ago, at­tempted a new sexy girl-crush con­cept with the track “Finger­tip,” which came as a sur­prise to their fans who liked the girl group’s whole­some im­age.

“The Awak­en­ing” achieved cer­tain suc­cess, de­but­ing at No. 5 on Bill­board’s World Al­bum chart, but it was not en­tirely sat­is­fac­tory as its ti­tle track did not go vi­ral like pre­vi­ous hit songs “Rough” and “Nav­illera.” GFriend won their first mu­sic show award with “Rough” in Fe­bru­ary 2016 and stayed on top for 15 straight weeks. Their fol­low­ing dig­i­tal sin­gle “Nav­illera” also achieved 14 mu­sic show wins, mak­ing them the girl group with the most wins in a year, 29, last year.

GFriend mem­ber Umji said the group’s new con­cept at­tempt in March did not mean aban­don­ing their orig­i­nal in­no­cent but en­er­getic girl im­age. She em­pha­sized that try­ing out the chic and strong woman con­cept could be seen as one of the many char­ac­ter­is­tics the girl group wants to show its fans.

“In fact, it’s not a mat­ter of what is good or bad and if you lis­ten to the song Finger­tip care­fully, you can tell it’s our song. We just hope we can sat­isfy peo­ple with any genre we try,” Umji said dur­ing a press show­case at Yon­sei Univer­sity in Seoul, Tues­day.

GFriend has once again re­ceived their new track “Love Whis­per” from pro­duc­ers Iggy and Yong­bae, who wrote “Rough,” “Nav­il­llera” and “Me Gus­tas Tu.”

“We re­turned to our orig­i­nal in­no­cent con­cept but with more pow­er­ful chore­og­ra­phy,” Eunha said. “Iggy and Yong­bae, who have been writ­ing our hit songs, worked with us again and they wrote a song that per­fectly matches the sum­mer sea­son.”

“We adopted Par­al­lel as the new al­bum name to sig­nify a hope­less love that can­not be achieved but at the same time an ar­dent one,” Yuju said.

The girl group’s new al­bum con­sists of eight songs. “Love Whis­per” is a medium-tempo dance song with a lyri­cal melody. Mem­bers say the song is bright and happy, which suits the sum­mer sea­son, but it is also emo­tional with a lyri­cal melody that re­calls 1990s mu­sic.

“I was told there is a Ja­panese an­i­ma­tion film of the same name as our main track Finger­tip that was re­leased in 1995... I can tell our song matches well with the movie,” Sowon said.

“Love Whis­per” has topped six lo­cal on­line charts, in­clud­ing Melon, Ge­nie, Bugs and Sorib­ada, Tues­day.

“To be hon­est, it’s not that we don’t care about our per­for­mance on mu­sic chart rank­ings but we have a goal this sea­son and that is to hold our own con­cert,” Yerin said. “Right now, we want to fo­cus on our stage per­for­mance.”

 ?? Yon­hap ?? GFriend per­forms dur­ing a press show­case at Yon­sei Univer­sity in Seoul, Tues­day.
Yon­hap GFriend per­forms dur­ing a press show­case at Yon­sei Univer­sity in Seoul, Tues­day.

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