Ital­ian Em­bassy to pro­mote na­tion’s cui­sine

The Korea Times - - PEOPLE - By Kim Jae-heun jhkim@ko­re­atimes.co.kr

The Ital­ian Em­bassy in Korea will hold a World Week of Ital­ian Cui­sine in Seoul from Nov. 19 to 23 as part of its gov­ern­ment’s global ini­tia­tive to pro­mote Ital­ian food in 110 coun­tries.

This is the third year the Ital­ian Em­bassy will be host­ing the event here along with the Ital­ian Cham­ber of Com­merce in Korea (ITCCK), Ital­ian Cul­tural In­sti­tute in Seoul and Ital­ian Trade Agency.

The main theme is Mediter­ranean seafood, which UN­ESCO has se­lected as in­tan­gi­ble cul­tural her­itage. Olive oil has been adopted as a rep­re­sen­ta­tive of the Mediter­ranean diet at the Korean event, and ex­perts will run sem­i­nars while of­fer­ing food tast­ings to pro­mote its nu­tri­tional value.

“Seafood is a huge part of the Mediter­ranean diet and a strong ele­ment of the Ital­ian food cul­ture. It is a sym­bol of healthy cui­sine,” ITCCK Vice Sec­re­tary Gen­eral Ja­copo Guiman said. “It is get­ting pop­u­lar around the world nowa­days.”

The Ospi­talita Ital­iana, an an­nual event to award prizes cer­ti­fy­ing restau­rants that are au­then­ti­cally Ital­ian, will be held Nov. 19 at Sec­tion A in Yongsan, Seoul, as part of the World Week of Ital­ian Cui­sine.

Sec­tion A is a newly added authen­tic Ital­ian restau­rant along with Al Choc, to 20 Ospi­talita Ital­iana-cer­ti­fied restau­rants reg­is­tered on the list.

“The Ospi­talita Ital­iana is granted to all Ital­ian restau­rants around the world that are able to em­brace deeply the authen­tic Ital­ian tra­di­tion and cul­ture while pro­mot­ing it through their busi­ness. For many years, the Ital­ian gov­ern­ment wished to cre­ate a global restau­rant net­work that al­lows the re­al­iza­tion of events aimed at the en­hance­ment of the ter­ri­to­ries of ori­gin of typ­i­cal prod­ucts and there­fore, use this net­work to guar­an­tee the au­then­tic­ity of the typ­i­cal Ital­ian brands through the pro­mo­tional events,” Guiman said.

Six more events are sched­uled for the third week of this month in­clud­ing an award cer­e­mony for “My Se­cret Ital­ian Recipe” on Nov. 19, a “Dis­cov­er­ing Ital­ian Olive Oil” sem­i­nar on Nov. 20 and “Busi­ness din­ner con lo chef Da­vide Cardellini” on Nov. 21.

“My Se­cret Ital­ian Recipe” will award a jour­nal­ist who has pro­duced the most pop­u­lar Ital­ian food con­tent and an in­flu­encer who has shared a unique Ital­ian recipe on so­cial me­dia.

The “Dis­cov­er­ing Ital­ian Olive Oil” sem­i­nar will in­vite var­i­ous ex­perts in the field in­clud­ing in­gre­di­ent mas­ter Paolo Roc­chi to share in­for­ma­tion about the na­ture of olive oil and where and how it is used.

“Agri­cul­ture is an im­por­tant sec­tor that raises the state value of Italia and it has been record­ing con­sis­tent growth in ex­ports. We’ve wit­nessed it here as well with im­port of Ital­ian food in­creas­ing 20 per­cent this year com­pared to that of last year. This shows how much Kore­ans have high pref­er­ence to Ital­ian food,” Ital­ian Am­bas­sador to Korea Marco della Seta said.

Cour­tesy of ITCCK

Ital­ian Am­bas­sador to Korea Marco della Seta, left, and Vice Pres­i­dent of Ital­ian Cham­ber of Com­merce in Korea Al­berto Mondi, right, pose with Yoo Jung-suk, CEO of Ital­ian restau­rant Terra 13 in Seoul, in this No­vem­ber 2017 photo. Yoo is the win­ner of last year’s Ospi­talita Ital­iana prize.

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