Four com­po­nents to this year’s cam­paign

Kuwait Times - - FROM THE ARABIC PRESS -

KUWAIT: Gulf Bank con­cluded its third an­nual breast can­cer aware­ness cam­paign, ‘Pink...Be­cause We Care.’ This year the Bank par­tic­i­pated in three ac­tiv­i­ties high­light­ing the se­ri­ous­ness of breast can­cer and to spread aware­ness about the ben­e­fits of early de­tec­tion, in ad­di­tion to of­fer­ing its fe­male cus­tomers dis­counted med­i­cal test­ing. To en­cour­age cus­tomers and staff to seek test­ing, Gulf Bank part­nered with Royale Hayat Hospi­tal to of­fer spe­cial dis­counts on breast can­cer re­lated tests. This dis­count was of­fered to fe­male Gulf Bank cus­tomers for mam­mo­gram and ul­tra­sound tests.

For the third year, the Bank also spon­sored ‘Pink Cause’ breast can­cer aware­ness fundrais­ing Walkathon, on Oct 24, that was or­ga­nized by Fatma Clinic to sup­port those who had lost rel­a­tives or close friends to breast can­cer, as well as to cel­e­brate with those who have sur­vived the dis­ease. All raised funds were do­nated to Al-Sidra As­so­ci­a­tion for Psy­cho­log­i­cal Care of Can­cer Pa­tients and their Fam­i­lies.

This year Gulf Bank was happy to be a gold spon­sor of the new breast can­cer aware­ness sem­i­nar, ‘Fight Like A Girl’ on 26 Oc­to­ber at the Re­gency Ho­tel. This event was ded­i­cated to rais­ing aware­ness about the dis­ease and was held un­der the pa­tron­age of the US Am­bas­sador Dou­glas A. Sil­li­man, in part­ner­ship with the Amer­i­can Women’s League. Three renowned Kuwaiti doc­tors spoke dur­ing the event on is­sues re­lated to the de­tec­tion, treat­ment, and preven­tion of breast can­cer.

Lastly, Gulf Bank aligned with ‘Wear it Pink’, an in­ter­na­tional char­ity that en­cour­ages thou­sands of peo­ple all around the world to join with a col­lec­tive of sci­en­tists, sup­port­ers, and peo­ple af­fected by breast can­cer. ‘Wear it Pink’ is work­ing to­wards the goal that no one will die of breast can­cer by the year 2050. Ev­ery year, ‘Wear it Pink’ raises funds by ask­ing peo­ple in schools, work­places, homes and so­cial venues to wear some­thing pink and to make a do­na­tion. The do­nated money goes to fund world-class re­search, by the bright­est sci­en­tific minds. Gulf Bank staff in all branches and the Head Of­fice wore pink items to work on Thurs­day Oc­to­ber 22nd in sup­port of the cam­paign. This cam­paign is part of Gulf Bank’s cor­po­rate so­cial re­spon­si­bil­ity strat­egy, as the Bank is com­mit­ted to rais­ing aware­ness of health is­sues. For more in­for­ma­tion on Gulf Bank’s cor­po­rate so­cial re­spon­si­bil­ity ini­tia­tives and ac­tiv­i­ties, please visit our web­site at http://www.e-gulf­ or our so­cial me­dia chan­nels.

US Am­bas­sador Dou­glas Sil­li­man, Laila Al-Qatami of Gulf Bank, Lynda Van Green­stone of the Amer­i­can Women’s League and her daugh­ter at the ‘Fight Like A Girl’ event.

Gulf Bank em­ploy­ees par­tic­i­pate in the Bank’s ‘Wear it Pink Day.’

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