Four components to this year’s campaign
KUWAIT: Gulf Bank concluded its third annual breast cancer awareness campaign, ‘Pink...Because We Care.’ This year the Bank participated in three activities highlighting the seriousness of breast cancer and to spread awareness about the benefits of early detection, in addition to offering its female customers discounted medical testing. To encourage customers and staff to seek testing, Gulf Bank partnered with Royale Hayat Hospital to offer special discounts on breast cancer related tests. This discount was offered to female Gulf Bank customers for mammogram and ultrasound tests.
For the third year, the Bank also sponsored ‘Pink Cause’ breast cancer awareness fundraising Walkathon, on Oct 24, that was organized by Fatma Clinic to support those who had lost relatives or close friends to breast cancer, as well as to celebrate with those who have survived the disease. All raised funds were donated to Al-Sidra Association for Psychological Care of Cancer Patients and their Families.
This year Gulf Bank was happy to be a gold sponsor of the new breast cancer awareness seminar, ‘Fight Like A Girl’ on 26 October at the Regency Hotel. This event was dedicated to raising awareness about the disease and was held under the patronage of the US Ambassador Douglas A. Silliman, in partnership with the American Women’s League. Three renowned Kuwaiti doctors spoke during the event on issues related to the detection, treatment, and prevention of breast cancer.
Lastly, Gulf Bank aligned with ‘Wear it Pink’, an international charity that encourages thousands of people all around the world to join with a collective of scientists, supporters, and people affected by breast cancer. ‘Wear it Pink’ is working towards the goal that no one will die of breast cancer by the year 2050. Every year, ‘Wear it Pink’ raises funds by asking people in schools, workplaces, homes and social venues to wear something pink and to make a donation. The donated money goes to fund world-class research, by the brightest scientific minds. Gulf Bank staff in all branches and the Head Office wore pink items to work on Thursday October 22nd in support of the campaign. This campaign is part of Gulf Bank’s corporate social responsibility strategy, as the Bank is committed to raising awareness of health issues. For more information on Gulf Bank’s corporate social responsibility initiatives and activities, please visit our website at http://www.e-gulfbank.com or our social media channels.
US Ambassador Douglas Silliman, Laila Al-Qatami of Gulf Bank, Lynda Van Greenstone of the American Women’s League and her daughter at the ‘Fight Like A Girl’ event.
Gulf Bank employees participate in the Bank’s ‘Wear it Pink Day.’