‘Be the next Arab suc­cess story’: Zain Group, Com­mu­nity Jameel un­veil com­mer­cial

To drive en­trepreneurs to en­ter MIT com­pe­ti­tion

Kuwait Times - - LOCAL -

KUWAIT/BEIRUT/JED­DAH: Zain Group, a lead­ing mo­bile telecom in­no­va­tor across the Mid­dle East and Africa in part­ner­ship with Com­mu­nity Jameel In­ter­na­tional, the Cor­po­rate So­cial Re­spon­si­bil­ity arm of Ab­dul Latif Jameel Group, an­nounces the launch of an in­spir­ing tele­vi­sion com­mer­cial invit­ing ap­pli­cants to come for­ward and reg­is­ter their in­ter­est and ideas in tak­ing part in the ninth edi­tion of the MIT En­ter­prise Fo­rum (MITEF) Arab Startup Com­pe­ti­tion be­fore the Jan­uary 4, 2016 dead­line.

The com­pe­ti­tion, which is or­ga­nized by the MITEF for the Pan Arab Re­gion, is based on sup­port­ing and boost­ing in­no­va­tion world­wide and en­gag­ing as­pir­ing en­trepreneurs in men­tor­ship and net­work­ing.

The im­pact­ful tele­vi­sion com­mer­cial, pro­duced in both Ara­bic and English ver­sions, will be tele­cast across re­gional satel­lite TV chan­nels and will be avail­able across all of Zain Group, Jameel Com­mu­nity and MITEF Pan Arab Re­gion re­spec­tive on­line plat­forms.

The video high­lights a num­ber of the in­no­va­tive ideas that have been suc­cess­ful in pre­vi­ous years of the com­pe­ti­tion, which then went on to be com­mer­cial­ized, aim­ing to en­cour­age others to take the ini­tia­tive and set new stan­dards of cre­ativ­ity across all in­dus­tries. These ideas in­clude the dis­cov­ery of a so­lu­tion for fast dry­ing ce­ment in Saudi Ara­bia; the es­tab­lish­ment of an ex­clu­sive on­line Mid­dle East photo li­brary in Jor­dan; the cre­ation of a cloud sys­tem for faster ren­der­ing in Bahrain; a de­vice that repli­cates move­ment in 3D in Iraq; set up of the first med­i­cal di­rec­tory in Su­dan; in­ven­tion of a de­vice for re­mote car­diac su­per­vi­sion in Le­banon; the first on­line ed­u­ca­tional por­tal in Kuwait; and the launch of a ser­vice for the pack­ag­ing and sale of pre-or­dered food in Morocco.

The com­mer­cial ends with the words, ‘Be the next Arab suc­cess story’, which is a ral­ly­ing call for young peo­ple around the re­gion to be in­spired and come for­ward with their startup ideas that could change the world. The English and Ara­bic ver­sions can be seen on: www.youtube.com/zain

Suc­cess story

Com­ment­ing on the launch of the tele­vi­sion com­mer­cial, Zain Group CEO, Scott Ge­gen­heimer said: “Ideas and the abil­ity to turn them into some­thing use­ful and sus­tain­able has been the suc­cess story of modern man. This tele­vi­sion com­mer­cial high­lights some of the ac­tual busi­nesses that have been cre­ated out of thoughts from the minds of tal­ented young peo­ple, and we hope that it in­spires a next wave of young en­trepreneurs to heed the call and sub­mit their ap­pli­ca­tions to this year’s MIT En­ter­prise Fo­rum Arab Startup Com­pe­ti­tion.”

Com­ment­ing on Com­mu­nity Jameel In­ter­na­tional’s sup­port, Pres­i­dent Fady Jameel said: “As a found­ing part­ner of the MITTEF Arab startup com­pe­ti­tion, we’re deeply com­mit­ted to cre­at­ing a fair and in­clu­sive en­vi­ron­ment where all invit­ing ap­pli­cants can come for­ward and reg­is­ter their in­ter­est and ideas. We will con­tinue to work closely with our part­ners to pro­mote and en­cour­age young en­trepreneurs.” He added: “We’re proud to be a com­pany ded­i­cated to vol­un­teer­ing in the com­mu­nity; the goal of our com­mit­ment is to re­con­nect ‘op­por­tu­nity’ to path­ways that lead to em­ploy­ment.”

Suc­cess­ful ideas

Mean­while, Hala Fadel, Chair of the board of MITEF Pan Arab said: “We are de­lighted with the launch of an in­spir­ing tele­vi­sion com­mer­cial that cel­e­brates the com­mer­cial­ized and suc­cess­ful ideas of pre­vi­ous com­pe­ti­tion par­tic­i­pants, one we hope will in­spire many other (as­pir­ing) en­trepreneurs to ap­ply to this year’s edi­tion. We look for­ward to help­ing them es­tab­lish and grow vi­able busi­nesses by pro­vid­ing them with cash prizes, top­notch train­ing, men­tor­ship, net­work­ing, and me­dia ex­po­sure, and to shar­ing the next wave of suc­cess sto­ries with the world.”

This year’s com­pe­ti­tion in­cludes three dif­fer­ent tracks: Ideas, Star­tups, and So­cial En­trepreneur­ship, with to­tal prize money on of­fer in ex­cess of $150,000. Each of the three tracks will award the first three ranked win­ners with cash prizes in ad­di­tion to many other ben­e­fits in­clud­ing: top tier train­ing, men­tor­ship, coach­ing, me­dia ex­po­sure, and great net­work­ing op­por­tu­ni­ties. The com­pe­ti­tion’s web­site www.mi­tarab­com­pe­ti­tion.com opened for ap­pli­ca­tions on Oc­to­ber 6, 2015 with the dead­line for re­ceipt on Jan­uary 4, 2016. In­for­ma­tive road­shows pro­mot­ing the com­pe­ti­tion will be held in Bahrain, Egypt, Iraq, Jor­dan, Le­banon, Kuwait, Morocco, Pales­tine, Qatar, Su­dan and the UAE, and seventy semi-fi­nal­ist teams will be an­nounced on Fe­bru­ary 1, 2016.

The semi-fi­nal­ists will be in­vited to at­tend pre-bootcamp ac­tiv­i­ties sched­uled to take place in Fe­bru­ary and March, 2016 in Egypt, Jor­dan, Morocco, and the UAE. The com­pe­ti­tion will cul­mi­nate in a five-day event in Jed­dah, Saudi Ara­bia from April 11 - 15, 2016, with the an­nounce­ment of the com­pe­ti­tion win­ners sched­uled to take place dur­ing the fi­nal award cer­e­mony on April 14, 2016, with a one-day MIT Tech­nol­ogy Re­view Pan Arab con­fer­ence be­ing held on April 15, 2016.

The 2014/2015 eighth edi­tion of the com­pe­ti­tion that saw the fi­nal cer­e­mony held in Kuwait, re­ceived an out­stand­ing 4,275 in­di­vid­ual and team ap­pli­ca­tions (rep­re­sent­ing a record par­tic­i­pa­tion of over 12,000 en­trepreneurs) from 21 Arab coun­tries.

For more in­for­ma­tion on this year’s MIT En­ter­prise Fo­rum Arab Startup Com­pe­ti­tion el­i­gi­bil­ity and judg­ing cri­te­ria, as well as the planned road­shows, visit www.mi­tarab­com­pe­ti­tion.com

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