Zain scoops 3 pres­ti­gious prizes at Comm­sMEA awards

Kuwait Times - - FROM THE ARABIC PRESS -

DUBAI/KUWAIT: Zain Group, a lead­ing mo­bile tele­com in­no­va­tor in eight mar­kets across the Mid­dle East and Africa, has come away with three pres­ti­gious awards from the 10th an­nual in­stall­ment of the Comm­sMEA Awards held in Dubai last week.

Zain Group was pre­sented with the award for the Cor­po­rate So­cial Re­spon­si­bil­ity (CSR) Ini­tia­tive of the Year for its Fam­ily Re­con­nect Pro­gram sup­port­ing refugees in Jor­dan and South Su­dan; while Zain Jor­dan was pre­sented with the award for best In­dus­try Ser­vice for its In­no­va­tive Cam­pus (ZINC). The third plau­dit Zain Group re­ceived at the awards cer­e­mony was for its man­aged op­er­a­tion in Le­banon, which was ac­knowl­edged as hav­ing the best Mar­ket­ing Cam­paign, as re­lated to the in­tro­duc­tion of its Tawa­sol pre­paid line of­fer to the Syr­ian com­mu­nity in Le­banon.

Comm­sMEA is a highly re­spected on­line and print tele­com pub­li­ca­tion with cir­cu­la­tion across the Mid­dle East and Africa, and its an­nual awards cer­e­mony iden­ti­fies some of the best per­form­ing tele­com com­pa­nies and in­di­vid­u­als from within the re­gion in the last 12 months. The gala cer­e­mony held at Jumeirah Emi­rates Tow­ers in Dubai was at­tended by high-pro­file re­gional and in­ter­na­tional in­dus­try fig­ures.

Across its awards, the Comm­sMEA judg­ing panel ap­plauded Zain Group’s com­mit­ment to the re­gion, and its con­tin­u­ous ef­forts to of­fer its cus­tomers the best qual­ity of ser­vice pos­si­ble at all times.

Life­style ser­vices

Com­ment­ing on the suc­cess­ful night, Zain Group CEO, Scott Ge­gen­heimer said, “We ap­pre­ci­ate the recog­ni­tion that has been given to the Group and its op­er­at­ing en­ti­ties by th­ese awards. Zain is trans­form­ing into a dig­i­tal life­style ser­vices provider and while do­ing so we shall con­tinue with our ef­forts to in­no­vate, of­fer the best cus­tomer ex­pe­ri­ence pos­si­ble, and sup­port the com­mu­ni­ties we serve.” Zain Group’s CSR award was for its work in the Fam­ily Re­con­nect Pro­gram, where it tied up with Eric­s­son and Refugees United (RE­FU­NITE) in launch­ing a project in Jor­dan and later with the ad­di­tion of the In­ter­na­tional Res­cue Com­mit­tee (IRC) in South Su­dan, em­pow­er­ing sep­a­rated fam­i­lies and dis­placed peo­ple to search for their miss­ing loved ones and friends through a mo­bile phone plat­form. The project lever­aged sim­ple mo­bile tech­nol­ogy in sup­port of the 1.4 mil­lion peo­ple who are in­ter­nally dis­placed in South Su­dan and sim­i­larly for ap­prox­i­mately 750,000 peo­ple who are refugees in Jor­dan as a re­sult of con­flicts in both Syria and Iraq, help­ing to close the dig­i­tal di­vide among those who might oth­er­wise fail to gain ac­cess.

Tragic cir­cum­stances

Re­spond­ing to the CSR award, Zain Group’s Head of Cor­po­rate Sus­tain­abil­ity, Jen­nifer Suleiman, said, “There are many tragic cir­cum­stances at play in our re­gion at this point in time, which has re­sulted in mas­sive dis­place­ment and suf­fer­ing for large num­bers of peo­ple. We sin­cerely ap­pre­ci­ate Comm­sMEA’s ac­knowl­edg­ment of some of the work we are do­ing in this area, and we shall use the award to bring greater aware­ness to the dif­fi­cult plight of refugees across our re­gion.”

Zain’s In­dus­try Ser­vice award was in re­la­tion to Zain Jor­dan’s ini­tia­tive to en­able as­pir­ing en­trepreneurs to turn their ideas into re­al­ity by scal­ing up and con­vert­ing their plans into pro­duc­tive start-up projects. ZINC was in­au­gu­rated in Oc­to­ber 2014 by King Ab­dul­lah II and Queen Ra­nia of Jor­dan and is spread over 800 square me­ters of premises in King Hus­sein Busi­ness Park. The cam­pus has more than 60 strate­gic part­ners and ven­dors, led by Coven­try Univer­sity, which sup­ports and pro­vides re­sources for men­tor­ing youth and coach­ing start-ups.

Touch’s Tawa­sol offering, for which it re­ceived the best Mar­ket­ing Cam­paign award, saw the op­er­a­tor in­tro­duc­ing the new prod­uct, which bridged the com­mu­ni­ca­tions gap be­tween Le­banon and Syria, offering a tai­lor-made plan in­clud­ing in­ter­na­tional min­utes and SMS from Le­banon to Syria for a dis­counted price.

Tar­geted at dis­placed Syr­i­ans tem­po­rar­ily re­sid­ing in Le­banon as a re­sult of the con­flict in their home-coun­try, Touch in­sti­tuted a highly ef­fec­tive mar­ket­ing cam­paign uti­liz­ing tar­geted out­door pan­els around refugee camps for Syr­i­ans in Le­banon, as well as con­duct­ing some mar­ket­ing ac­tiv­i­ties in­side the camps them­selves.

Zain Group’s Head of Cor­po­rate Sus­tain­abil­ity, Jen­nifer Suleiman re­ceives the CSR award.

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