Thou­sands walk to sup­port di­a­betes aware­ness at Land­mark’s Sixth Beat Di­a­betes Walk 2015

Kuwait Times - - HEALTH & SCI­ENCE -

KUWAIT: A good stretch of the Gulf Road was dressed in blue as more than 5000 res­i­dents came to­gether to raise aware­ness about di­a­betes dur­ing the an­nual walkathon or­ga­nized by the Land­mark Group. The Beat Di­a­betes walk sup­ported by Min­istry of Health and Das­man Di­a­betes In­sti­tute marked a very suc­cess­ful com­ple­tion for the sixth year in a row.

Many dig­ni­taries joined the sup­port­ers at the Yacht Club in the 3.2 km walk sport­ing blue ‘Beat Di­a­betes’ T-shirts. Pro­fes­sional train­ers from Fit­ness First led a mass warm-up ses­sion prior to the walkathon. Par­tic­i­pants were also pro­vided with com­pli­men­tary tshirts, caps and a healthy break­fast. The re­lease of blue bal­loons, sym­bolic of the global color for di­a­betes aware­ness, sig­naled the start of the walkathon.

Saibal Basu, Chief Op­er­at­ing Of­fi­cer, Land­mark Group Kuwait, said: “Now in its sixth year, the Beat Di­a­betes ini­tia­tive has touched the lives of mil­lions of peo­ple across seven na­tions. The over­whelm­ing turnout that the walkathon draws year after year is truly heart­warm­ing. We are thank­ful to all the peo­ple who con­tinue to sup­port us in our fight against di­a­betes. Our mis­sion is to fo­cus this mo­men­tum on fos­ter­ing a bet­ter and seam­less un­der­stand­ing of the con­di­tion and help the com­mu­nity achieve a healthy, ac­tive lifestyle. I would like to ex­tend our ap­pre­ci­a­tion and thank ev­ery per­son who joined us at the walk to spread the mes­sage and sup­port the cam­paign”.

Daily strug­gle

Pro­fes­sor Kazem Be­hbe­hani, OBE, Di­rec­tor-Gen­eral of Das­man Di­a­betes In­sti­tute, an af­fil­i­ate of Kuwait Foun­da­tion for the Ad­vance­ment of Sci­ences (KFAS) added: “Liv­ing with di­a­betes is a daily strug­gle but can be man­aged by fol­low­ing a dis­ci­plined lifestyle. The in­volve­ment of the In­sti­tute in the ‘Beat Di­a­betes Walkathon’ stems from our mis­sion to im­prove the lifestyle of the pop­u­la­tion of Kuwait. Adopt­ing a healthy lifestyle, which in­cludes reg­u­lar ex­er­cise and phys­i­cal ac­tiv­ity such as the walkathon, is es­sen­tial in liv­ing well with di­a­betes. The con­di­tion can lead to se­ri­ous con­se­quences if not de­tected and con­trolled at an early stage. Hence, aware­ness is ex­tremely cru­cial. It is re­ally in­spir­ing to see the ded­i­ca­tion of the Land­mark Group and the sup­port they re­ceive from the Kuwait res­i­dents to spread the mes­sage about di­a­betes.”

To re­in­force the Group’s core mes­sage ‘Beat Di­a­betes - Take the Test’, free blood glu­cose test­ing booths were set up at all Cen­tre­point stores in Kuwait on 29 Oc­to­ber, 30 Oc­to­ber, and 31 Oc­to­ber. Land­mark Group would like to thank its Part­ners - Al Ghanim / Xerox, Fit­ness First, Bahrah Trad­ing Co, One Touch. Me­dia Spon­sors - “Al Rai, Al Qabas, Al Seyas­sah Al Anba, Kuwait Times, Arab Times, Al Jarida, The Times. Al Yaqza, Ah­lan, Stu­dent Talk, The Talk, Al Hadaf, Bazaar, Mon­danete, Sarab, Lay­alena, Styles , Busi­ness Is­lam­ica, Ex­ec­u­tive Wo­man, City Pages, Lana, Kidzine, Wave Line. Bik­ers As­so­ci­a­tion - Kuwait Dragon Rid­ers, Bik­ers in Kuwait En­counter, Filipino In­ter­na­tional Triath­letes and other en­ti­ties who ex­tended their sup­port to the Beat Di­a­betes cam­paign.

The Beat Di­a­betes ini­tia­tive is of par­tic­u­lar sig­nif­i­cance to the GCC coun­tries and In­dia with both re­gions rank­ing high in the In­ter­na­tional Di­a­betes Fed­er­a­tion (IDF)’s list of coun­tries for preva­lence of di­a­betes.

Land­mark Group is the only re­tail and hos­pi­tal­ity con­glom­er­ate to lead di­a­betes re­lated ed­u­ca­tional and com­mu­nity-fo­cused ac­tiv­i­ties across six GCC coun­tries and In­dia. In Novem­ber 2014, Land­mark Group’s walkathons held across Kuwait, UAE, Oman, Qatar, Bahrain and In­dia drew an over­whelm­ing re­sponse.

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