Check­list: 10 job fair tips for em­ploy­ers

Kuwait Times - - BUSINESS -

Job fairs al­low em­ploy­ers to meet many prospec­tive employees in a sin­gle day. How­ever, with so many peo­ple at­tend­ing the job fair, the at­mos­phere can some­times be hec­tic, making it dif­fi­cult to con­nect with qual­i­fied ap­pli­cants. To make the most of this op­por­tu­nity, em­ploy­ers need some tips for at­tract­ing the in­ter­est of at­ten­dees and iden­ti­fy­ing ap­pli­cants with the most po­ten­tial.

Whether you are new to job fairs or a sea­soned pro, here’s a check­list to help max­i­mize your ex­pe­ri­ence from the ex­perts: 1. Let peo­ple know you’ll be there. Be­fore head­ing out to the job fair it’s ad­vis­able to let peo­ple know that you will be there. You can do this by ad­ver­tis­ing your pres­ence through bill­boards, mass mail­ers, so­cial me­dia or on­line ads. This en­sures that there will be a de­cent crowd at your booth. 2. Pre­pare brochures and ban­ners and have an at­trac­tive booth. A main com­po­nent of job fairs is giv­ing out brochures of your com­pany and ad­ver­tis­ing your space through great ban­ners. The idea is to stand out so that you can at­tract the best can­di­dates. En­sure that all of your col­lat­eral is pro­fes­sion­ally de­signed and does not have spell­ing mis­takes. 3. Train who­ever is go­ing. Your staff go­ing to the job fair must re­mem­ber that they will be rep­re­sent­ing your com­pany, and their ac­tions are likely to leave a last­ing im­pres­sion on visi­tors. They should there­fore be trained on how to speak to peo­ple who come to your booth. You may con­sider preparing a sheet of talk­ing points and guide­lines for staff work­ing at the booth to en­sure they know ex­actly what to say, what not to say, and how to an­swer ques­tions by visi­tors. 4. Ar­rive be­fore­hand. Come at least 2-3 hours ear­lier to set ev­ery­thing up and make your booth look awesome. Do­ing ev­ery­thing in a hurry will make your booth look shoddy and will re­pel visi­tors. 5. Make a list of your job va­can­cies. Staff rep­re­sent­ing your com­pany at the job fair should be aware of what job va­can­cies are cur­rently avail­able and what the re­quire­ments are for each va­cancy. So make sure that your rep­re­sen­ta­tives are fa­mil­iar with all your open po­si­tions and hard-to-fill ‘niche’ ca­reer op­por­tu­ni­ties. 6. De­cide if you will be ac­cept­ing CVs. When some­one hands you a CV, will you ac­cept it, or will you direct him or her to ap­ply on­line? If you will not be ac­cept­ing CVs on the spot, you can con­sider set­ting up a web page for can­di­dates to up­load their CVs to. An easy way to do that is by us­ing ‘CV Kiosk’, a ser­vice pro­vided by that helps you gather hun­dreds of CVs dur­ing a job fair elec­tron­i­cally, with­out the need to gather a stack of pa­per CVs. 7. Have your busi­ness cards and name tags with you. Can­di­dates aren’t go­ing to mag­i­cally re­mem­ber your name so have your busi­ness card with you at all times. And in or­der to avoid awk­ward­ness it’s best to print out your name tag and pin it up. Some­times, event providers give name tags for se­cu­rity pur­poses. En­sure you have all the de­tails and re­sources at hand be­fore the job fair be­gins. 8. Stand be­side or in front of your booth. Most booth rep­re­sen­ta­tives pre­fer to sit be­hind the booth. What they don’t know is that job fairs can be in­tim­i­dat­ing to job seek­ers. In or­der for peo­ple to come to your booth, en­sure that you are stand­ing next to or in front of your booth. Be for­mally dressed and have a smile on your face. In fact, do all it takes to gen­er­ate an invit­ing at­mos­phere. 9. Have com­pe­ti­tions and give­aways that lure visi­tors to your booth. Some ex­cit­ing com­pe­ti­tions seen at job fairs are wheels of for­tune, lottery tick­ets, In­sta­gram photo con­tests, and much more. Brain­storm with your mar­ket­ing team on com­pe­ti­tions and give­aways. This will en­sure that your booth is talked about even af­ter the job fair is over! 10. Cre­ate a fol­low-up plan. Have a plan for fol­low­ing up with can­di­dates you’re in­ter­ested in. Take their names and con­tact in­for­ma­tion and as­sign some­one to send them a fol­low-up email or make a quick call thank­ing them for their in­ter­est. Also, make it easy for job seek­ers to fol­low up with you. If at­ten­dees con­tact you af­ter the event, re­spond promptly and tell them what step you want them to take next, whether it’s com­ing in for a job in­ter­view or send­ing a CV to the HR depart­ment.

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