Kuwait Times - - LIFESTYLE -

wyneth Pal­trow

is set to launch her first pop-up GOOP store in New York City. The 41-year-old ac­tress, who has held mini mar­kets in Dal­las, Chicago and Los An­ge­les in the past, will set up her tem­po­rary shop at the Time Warner Cen­ter from Novem­ber 23 un­til De­cem­ber 24, dur­ing which time she’ll sell her well-known prod­ucts such as her Chia Oils and scented can­dles. Speak­ing to WWD.com, she said: “One would think New York City would be the first lo­ca­tion for a pop-up, and that is pre­cisely why we waited. What started as an ex­per­i­ment has be­come a vi­able busi­ness for us. We wanted to get the New York City lo­ca­tion op­er­at­ing at an­other level, which it will be, from a de­sign and mer­chan­dis­ing stand­point.” But that’s not all as Gwyneth has teamed up with Valentino - the first time the brand has col­lab­o­rated on a celebrity line - to launch a 25-piece col­lec­tion of ap­parel and ac­ces­sories, which have been in­spired by the idea of Won­der Woman. She added to the New York Times news­pa­per: “To me, it’s a fan­tas­tic and res­o­nant idea be­cause ev­ery­body is work­ing, hav­ing kids, try­ing not to miss a soc­cer game while at the same time be­ing on a con­fer­ence call. The mod­ern woman is a won­der woman.” The items will also be avail­able to pur­chase on her life­style web­site GOOP.com, which she founded in 2008 and has ex­panded over the years, from next Mon­day.

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