Jumeirah Group col­lab­o­rates with Google to launch Jumeirah In­side

Kuwait Times - - BUSINESS -

DUBAI: Jumeirah Group, the Dubai-based lux­ury ho­tel com­pany and a mem­ber of Dubai Hold­ing, has launched Jumeirah In­side- a vir­tual plat­form com­pris­ing 360∞ video and pho­tog­ra­phy which en­ables users to make ho­tel book­ings, ac­cess never-be­fore-seen footage, dis­cover hid­den trea­sures and share them with the world.

Jumeirah In­side, de­vel­oped in col­lab­o­ra­tion with Google, is a ho­tel in­dus­try first and of­fers a fully im­mer­sive dig­i­tal travel plat­form which is ac­ces­si­ble through jumeirah.com.

The plat­form pro­vides ac­cess to Burj Al-Arab Jumeirah which is brought to life by 360∞ video, 3D sound, play­ful in­ter­ac­tions and ex­clu­sive hotspots - this is not just a tour through a build­ing, it’s a jour­ney through a brand.

Ross McAu­ley, Group Vice Pres­i­dent of Brand, Dig­i­tal and Loy­alty, Jumeirah Group, said: “Jumeirah In­side is one of the most ex­cit­ing dig­i­tal devel­op­ments for Jumeirah Group. Just as we aim to ex­ceed our guests’ expectations when­ever they visit our lux­ury ho­tels around the world, so is our aim to give an un­for­get­tably rich, im­mer­sive on­line ex­pe­ri­ence in ad­vance of their ar­rival. This is a world first for the hos­pi­tal­ity sec­tor. Jumeirah In­side has been ini­ti­ated for us by Google’s ded­i­cated cre­ative team. The plat­form works across desk­top, tablet and mo­bile de­vices, in five lan­guages, offering a film-fo­cused ex­plo­ration of the world’s most lux­u­ri­ous ho­tel, Burj Al Arab Jumeirah. And in so do­ing it con­nects that re­mark­able property back to Jumeirah Group’s port­fo­lio of 22 other lux­ury ho­tels, our STAY DIFFERENTTM brand prom­ise and the out­stand­ing ser­vice guests can ex­pect when they walk through the door of any Jumeirah ho­tel.”

Ivan Jakovl­je­vic, Google’s Head of Travel & Fi­nance, Mid­dle East and North Africa, said: “We are very ex­cited to see Jumeirah In­side spread its magic to the world. We worked very closely with the Jumeirah team to un­leash the cre­ative po­ten­tial of their brand en­abled by the lat­est ad­vances in dig­i­tal tech­nol­ogy to tell the best pos­si­ble story from the con­sumer point of view at ev­ery step of an im­mer­sive travel jour­ney. In­no­va­tion through tech­nol­ogy is at the core of what we do. We are al­ways striv­ing to cre­ate new ways for our part­ners to find their au­di­ence and cre­ate rich, per­sonal ex­pe­ri­ences with them. Jumeirah Group has set a high stan­dard for the hos­pi­tal­ity in­dus­try as a brand that con­sis­tently ex­plores what is pos­si­ble through adop­tion of dig­i­tal. It is re­defin­ing the way peo­ple ex­pe­ri­ence travel and we are proud to be a part of it.”

The vir­tual jour­ney be­gins at the world’s most lux­u­ri­ous ho­tel where guests can see, hear and move around like never be­fore. Users can un­cover new in­for­ma­tion and ex­plore the vi­brant colours and play­ful wa­ter fea­tures in the atrium through 360∞ video. Other ex­pe­ri­ences in­clude the chance to dive into the Talise Spa infinity pool, take a leisurely stroll through the mag­nif­i­cent Royal Suite, and ex­plore Dubai from the ex­clu­sive he­li­pad.

From there guests can con­tinue their vir­tual jour­ney and ex­plore Jumeirah’s ho­tels and re­sorts around the world. By click­ing on 360∞ photo spheres, which each have in­for­ma­tive hotspots, users will un­cover Jumeirah’s STAY DIF­FER­ENT ex­pe­ri­ences which can be used to in­spire their friends through Face­book, Twit­ter, Weibo, Wechat and Google Plus.

Op­ti­mised for mo­bile and tablet users, the site will of­fer the op­por­tu­nity to make ho­tel reser­va­tions at any point. The fully im­mer­sive ex­pe­ri­ence is avail­able in English, Ara­bic, Ger­man, Rus­sian and Man­darin.

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