‘Shop Bahrain’ shop­ping fes­ti­val opens Dec 24

Kuwait Times - - LOCAL - By Nawara Fat­ta­hova

KUWAIT: The sec­ond edi­tion of the Bahrain Shop­ping Fes­ti­val ‘Shop Bahrain’, the largest event in the king­dom, will be held from De­cem­ber 24, 2015 to Jan­uary 23, 2016. A del­e­ga­tion from Bahrain is vis­it­ing Kuwait as part of a road­show to pro­mote the fes­ti­val. “The 30-day na­tion­wide fes­ti­val will cel­e­brate var­i­ous el­e­ments from the cul­ture, tourism, and rich hos­pi­tal­ity that the king­dom is renowned for, along with a unique shop­ping ex­pe­ri­ence filled with pro­mo­tions and prizes,” said Shop Bahrain Di­rec­tor Nawaf Al-Ko­heji dur­ing a press con­fer­ence held yes­ter­day at the Jumeirah Ho­tel and Re­sort.

At­trac­tive prizes and spe­cial ac­tiv­i­ties are await­ing vis­i­tors. “Dur­ing the fes­ti­val, shop­pers will be able to ben­e­fit from the spe­cial deals of­fered by the regis­tered re­tail out­lets. They will also be able to avail the op­por­tu­nity of win­ning fab­u­lous prizes by en­ter­ing a weekly raf­fle draw. For ev­ery pur­chase worth BD 10 or more, shop­pers will be elec­tron­i­cally regis­tered in a loy­alty scheme. They can also in­crease their chance of win­ning prizes based on their shop­ping fre­quency,” Ko­heji said.

Ac­tiv­i­ties

Reem Taw­fiqi, Mar­ket­ing and Com­mu­ni­ca­tion Di­rec­tor, spoke about the ac­tiv­i­ties at the fest. “The year’s fes­ti­val will fo­cus on three main events. The most im­por­tant of them is the ‘VIVA Shop and Skate’, which is the largest out­door ice-skat­ing rink in the re­gion lo­cated at Al A’ali Shop­ping Com­plex. It will be open to the pub­lic through­out the du­ra­tion of the fes­ti­val, with spe­cial of­fers dur­ing the week­end,” she ex­plained.

The other event is Al Ri­waq’s ‘The Nest’ in the heart of the cap­i­tal Manama. “The lo­cal bazaar will fea­ture up­com­ing and prom­i­nent busi­nesses and lat­est tal­ents from Bahrain and the re­gion, in ad­di­tion to ‘The Taste Tour’ held in Block 338 in Adliya. Next on the fes­ti­val’s cal­en­dar is the ‘Fam­ily Fair’, a two-day car­ni­val held dur­ing the New Year’s Eve week­end at Prince Khal­ifa bin Sal­man Park, which will bring to­gether an ar­ray of fun fam­ily ac­tiv­i­ties. The fes­ti­val, held on Dec 31, 2015 and Jan 1, 2016, will fea­ture games, en­ter­tain­ment ac­tiv­i­ties and mouth-wa­ter­ing cui­sine,” added Taw­fiqi.

“Other fun-filled at­trac­tions in­clude in-mall ac­tiv­i­ties such as bungee jump­ing at Al A’ali Shop­ping Com­plex, a cinema event ded­i­cated for chil­dren as well as the ‘Kamikaze Fire­flies’ show among other en­ter­tain­ment ac­tiv­i­ties. A weekly and grand raf­fle draw will also be held of­fer­ing vis­i­tors and res­i­dents the op­por­tu­nity to win big and amaz­ing prizes,” she con­cluded.

Visa pro­ce­dures

Ac­cord­ing to Ko­heji, au­thor­i­ties in Bahrain have also re­cently eased the process and pro­ce­dure of ob­tain­ing a visa to the king­dom, in­clud­ing visas for tourists and busi­ness­men along with res­i­dents of Gulf coun­tries. “Na­tion­als from over 103 coun­tries can now ob­tain a visa ei­ther on­line via the eVisa web­site (www.evisa.gov.bh) or on ar­rival at Bahrain In­ter­na­tional Air­port. It should take around seven days to is­sue the visa on­line,” stated Ko­heji.

Last year, Bahrain wel­comed 10 mil­lion vis­i­tors, out of which around 8 mil­lion were from the GCC. “Our key fo­cus is to at­tract vis­i­tors from the Gulf re­gion. We look for­ward to wel­com­ing vis­i­tors to the king­dom and en­cour­age them to spend a few ex­tra days to en­joy our ex­cit­ing line-up of events, which em­bod­ies the spirit of fun and cel­e­bra­tion. Last year we wit­nessed a 16 per­cent in­crease in tourists, and we hope this year will see an even higher num­ber,” Ko­heji said.

“The na­tional event aims to pro­mote links be­tween the pub­lic and pri­vate sec­tors while fo­cus­ing on en­er­giz­ing the re­tail and tourism sec­tors by bring­ing to­gether an ar­ray of events and ac­tiv­i­ties for the whole fam­ily to en­joy. Shop Bahrain will mir­ror the king­dom’s po­si­tion as a wel­com­ing, ac­ces­si­ble, fam­ily des­ti­na­tion with an in­cred­i­bly di­verse range of re­tail ex­pe­ri­ences from lux­ury malls to tra­di­tional souks to lux­ury bou­tiques cou­pled with un­beat­able bar­gains and pro­mo­tions,” stressed Ko­heji.

— Photo by Yasser Al-Zayyat

KUWAIT: Shop Bahrain Di­rec­tor Nawaf Al-Ko­heji (right) and Mar­ket­ing and Com­mu­ni­ca­tion Di­rec­tor Reem Taw­fiqi at­tend the press con­fer­ence.

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