Tissot the top player in the World of Basketball
LE LOCLE: In 2008, Tissot became the Official Timekeeper of the International Basketball Federation (FIBA). More recently, on October 5, 2015, it signed the biggest contract of its history and became the first Official Timekeeper of the National Basketball Association (NBA). Today, to add to this impressive list, Tissot renews its partnership with the Chinese Basketball Association (CBA), which positions the Swiss watch brand as the top player in the world of basketball timekeeping.
Tissot’s initial commitment to basketball was in 2008. It signed a deal with the International Basketball Federation (FIBA), which is the world governing body for basketball and organiser of the FIBA Basketball World Cup. The French NBA star Tony Parker was then added to the equation as one of the brand’s main ambassadors. The partnership was already starting to grow. Today, Tissot is the first ever to be the Official Timekeeper and Watch of the NBA, Women’s National Basketball Association (WNBA), and NBA Development League (NBA D-League). To complete the picture, it renews its contract with the CBA, the pre-eminent professional basketball league in Asia, of which it was already Official Timekeeper in 2007. These deals make Tissot the global actor in the field of Basketball Timekeeping.
Francois Thiebaud, Tissot President, said: “We are very proud to play an active role in one of the most popular sports worldwide. We are a global brand and a global association in the world of basketball seemed only fitting. The next step for us is to bring our innovative spirit and expertise timekeeping to the game to improve the experience for everyone involved.”
It’s the Swissness at the very heart of Tissot that makes the brand such a distinguished one. The + in the Tissot logo is the same as the Swiss flag, symbolising the quality and the reliability that watchmakers have proudly demonstrated since 1853. The innovative brand remains in its home in Le Locle in the Swiss Jura Mountains, keeping its Swiss identity at its core. Tissot watches are authentic and accessible, using special materials, advanced functionality and meticulous design detail to create pieces that are both precise and stylish. The high calibre of the brand has been repeatedly recognised, as in its illustrious history Tissot has been named Official Timekeeper and Partner of the NBA, Moto GPTM, FIM World Superbike, FIBA, AFL, RBS 6 Nations Rugby and the World Championships of cycling, fencing and ice hockey. Tissot, which sells its timepieces in more than 160 countries round the world, is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss watches. As it continues to create pioneering creations, Tissot stands by its signature, “Innovators by Tradition.”