Tis­sot the top player in the World of Bas­ket­ball

Kuwait Times - - SPORTS -

LE LO­CLE: In 2008, Tis­sot be­came the Of­fi­cial Time­keeper of the In­ter­na­tional Bas­ket­ball Fed­er­a­tion (FIBA). More re­cently, on Oc­to­ber 5, 2015, it signed the big­gest con­tract of its his­tory and be­came the first Of­fi­cial Time­keeper of the Na­tional Bas­ket­ball As­so­ci­a­tion (NBA). To­day, to add to this im­pres­sive list, Tis­sot re­news its part­ner­ship with the Chi­nese Bas­ket­ball As­so­ci­a­tion (CBA), which po­si­tions the Swiss watch brand as the top player in the world of bas­ket­ball time­keep­ing.

Tis­sot’s ini­tial com­mit­ment to bas­ket­ball was in 2008. It signed a deal with the In­ter­na­tional Bas­ket­ball Fed­er­a­tion (FIBA), which is the world gov­ern­ing body for bas­ket­ball and or­gan­iser of the FIBA Bas­ket­ball World Cup. The French NBA star Tony Parker was then added to the equa­tion as one of the brand’s main am­bas­sadors. The part­ner­ship was al­ready start­ing to grow. To­day, Tis­sot is the first ever to be the Of­fi­cial Time­keeper and Watch of the NBA, Women’s Na­tional Bas­ket­ball As­so­ci­a­tion (WNBA), and NBA De­vel­op­ment League (NBA D-League). To com­plete the pic­ture, it re­news its con­tract with the CBA, the pre-em­i­nent pro­fes­sional bas­ket­ball league in Asia, of which it was al­ready Of­fi­cial Time­keeper in 2007. These deals make Tis­sot the global ac­tor in the field of Bas­ket­ball Time­keep­ing.

Fran­cois Thiebaud, Tis­sot Pres­i­dent, said: “We are very proud to play an ac­tive role in one of the most pop­u­lar sports world­wide. We are a global brand and a global as­so­ci­a­tion in the world of bas­ket­ball seemed only fit­ting. The next step for us is to bring our in­no­va­tive spirit and ex­per­tise time­keep­ing to the game to im­prove the ex­pe­ri­ence for ev­ery­one in­volved.”

It’s the Swiss­ness at the very heart of Tis­sot that makes the brand such a dis­tin­guished one. The + in the Tis­sot logo is the same as the Swiss flag, sym­bol­is­ing the qual­ity and the re­li­a­bil­ity that watch­mak­ers have proudly demon­strated since 1853. The in­no­va­tive brand re­mains in its home in Le Lo­cle in the Swiss Jura Moun­tains, keep­ing its Swiss iden­tity at its core. Tis­sot watches are au­then­tic and ac­ces­si­ble, us­ing spe­cial ma­te­ri­als, ad­vanced func­tion­al­ity and metic­u­lous design de­tail to cre­ate pieces that are both pre­cise and stylish. The high cal­i­bre of the brand has been re­peat­edly recog­nised, as in its il­lus­tri­ous his­tory Tis­sot has been named Of­fi­cial Time­keeper and Part­ner of the NBA, Moto GPTM, FIM World Su­per­bike, FIBA, AFL, RBS 6 Na­tions Rugby and the World Cham­pi­onships of cy­cling, fenc­ing and ice hockey. Tis­sot, which sells its time­pieces in more than 160 coun­tries round the world, is a mem­ber of the Swatch Group, the world’s largest watch pro­ducer and dis­trib­u­tor of Swiss watches. As it con­tin­ues to cre­ate pi­o­neer­ing cre­ations, Tis­sot stands by its sig­na­ture, “In­no­va­tors by Tra­di­tion.”

NBA Com­mis­sioner Adam Sil­ver, Tis­sot Pres­i­dent Fran­cois Thiebaud, FIBA Pres­i­dent Yvan Manini, In­Front Bas­ket­ball Di­rec­tor Benedikt Von Dohnanyi.

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