of myself too. This is the thought behind this campaign. A mother will never refuse a sincere request from her child. In the same way, we hope every woman out there would not ignore our reminder and they would set aside a tiny bit of time to conduct a self-exam so they can be with their children for longer.”
Children are the focus of this campaign, and they have the opportunity to send their personal message to their moms and encourage them to make an online pledge to conduct regular selfexaminations via Facebook. In appreciation of the participants’ efforts, Joyalukkas is giving away a diamond set worth AED 2,500 to the best message posted. And as in previous years, the #Mom I Need You campaign will be visiting schools, universities and communities with educational activities and free screening facilities, as well as health forums where women can discuss and get support against breast cancer.