En­tries still open for Lexus De­sign Award 2017

Last date to sub­mit en­tries for de­sign com­pe­ti­tion is Oc­to­ber 16

Kuwait Times - - BUSINESS -

Lexus In­ter­na­tional re­in­forced the sig­nif­i­cant op­por­tu­nity for tal­ented de­sign­ers from across the world to change their fu­ture and get global recog­ni­tion through the Lexus De­sign Award, with the last date for sub­mis­sion of en­tries fast ap­proach­ing on Oc­to­ber 16, 2016. Twelve fi­nal­ists will be cho­sen and an­nounced in early 2017.

Lexus is cel­e­brat­ing the fifth an­niver­sary of this in­ter­na­tional de­sign com­pe­ti­tion sup­port­ing up-and-com­ing de­sign­ers and cre­ators world­wide. The creative theme for the Lexus De­sign Award 2017 is ‘Yet’. Ap­pli­cants are in­vited to sub­mit in­no­va­tive de­signs and orig­i­nal in­ter­pre­ta­tions that demon­strate in­sight into the essence of the ‘Yet’ theme. At Lexus, the ‘Yet’ phi­los­o­phy gives the courage to com­bine el­e­ments that at first seem in­com­pat­i­ble - su­pe­rior ride com­fort ‘Yet’ ex­hil­a­rat­ing driv­ing dy­nam­ics - for ex­am­ple. ‘Yet’ is the cat­a­lyst that trig­gers break­throughs, the spark that ig­nites an ex­plo­sion of creative po­ten­tial.

Ac­cord­ing to Takayuki Yoshit­sugu, Chief Rep­re­sen­ta­tive, Mid­dle East and North Africa Rep­re­sen­ta­tive Of­fice, Toy­ota Mo­tor Cor­po­ra­tion, “At Lexus, we believe in the power of cre­ativ­ity to change the world and build a bet­ter fu­ture. Through Lexus De­sign Award, we want to fos­ter the growth of ideas that con­trib­ute to so­ci­ety by sup­port­ing de­sign­ers whose work can have a pos­i­tive im­pact on our lives. Th­ese in­di­vid­u­als will ben­e­fit from global recog­ni­tion along with the in­valu­able ex­pe­ri­ence of work­ing with renowned de­sign­ers as men­tors. We ap­pre­ci­ate the sup­port of our cus­tomers who have backed the Awards over the years.”

Lexus De­sign Award 2017 will in­tro­duce twelve fi­nal­ists and their works to the de­sign com­mu­nity and beyond at Mi­lan De­sign Week 20171. Four of th­ese 12 fi­nal­ists will pro­to­type their de­signs, men­tored by glob­ally rec­og­nized de­sign­ers. The max­i­mum pro­duc­tion bud­get per pro­to­type is JPY 3 mil­lion, equiv­a­lent to AED 107,000. Fi­nal­ists will present their de­signs in the Lexus ex­pe­ri­en­tial space at Mi­lan De­sign Week. Judges will then as­sess the four pro­to­types to choose the Grand Prix win­ner who may re­ceive the op­por­tu­nity to bring his pro­to­type to pro­duc­tion.

Pre­vi­ous Lexus De­sign Award win­ners are dis­play­ing their tal­ent on the world stage. Emanuela Corti and Ivan Parati’s Sense-Wear, the Grand Prix win­ner in 2015, gained fur­ther ex­po­sure at de­sign events in Tokyo and Moscow. The Grand Prix win­ner of 2016, de­sign team AMAM’s “AGAR PLAS­TIC­ITY ? A PO­TEN­TIAL USE­FUL­NESS OF AGAR FOR PACK­AG­ING AND MORE” has at­tracted wide in­ter­est and invitations to par­tic­i­pate in other in­ter­na­tional ex­hibits. In this way, Lexus De­sign Award win­ners ben­e­fit from globe-span­ning public­ity and the po­ten­tial for col­lab­o­ra­tive projects in the pub­lic and pri­vate sec­tors. Ti­tle: Lexus De­sign Award 2017 Ap­pli­ca­tion Pe­riod: Au­gust 10 Oc­to­ber 16, 2016

Theme: Yet Judg­ing Cri­te­ria True to the essence of “Yet” with unique­ness in its in­ter­pre­ta­tion

* Con­sis­tent with the ideas of Lexus “DE­SIGN” Judges Paola An­tonelli * Aric Chen * Toyo Ito * Bir­git Lohmann * Alice Raw­sthorn * Yoshi­hiro Sawa (Lexus In­ter­na­tional) Men­tors Neri & Hu * Max Lamb * Elena Man­fer­dini * Snarki­tec­ture Award Cat­e­gories Lexus De­sign Award 2017 - Twelve fi­nal­ists

* One Grand Prix win­ner (se­lected from the four pro­to­type win­ners)

* Four pro­to­type win­ners (se­lected from the twelve fi­nal­ists) * Eight panel fi­nal­ists Prizes/Ben­e­fits Twelve fi­nal­ists will be in­vited to Mi­lan De­sign Week 2017.

* Four win­ners among the twelve fi­nal­ists will re­ceive up to 3 mil­lion yen (around AED 107,000) each to cover pro­to­type pro­duc­tion costs. The four win­ners will cre­ate pro­to­types be­tween Jan­uary and March 2017, through ses­sions with their as­signed men­tors.

* The four pro­to­types and eight pan­els will be ex­hib­ited at a Lexus ex­hi­bi­tion space dur­ing Mi­lan De­sign Week 2017.

* Each of the twelve fi­nal­ists will be asked to give a pre­sen­ta­tion at Mi­lan De­sign Week 2017, after which a sin­gle Grand Prix win­ner will be named from among the four pro­to­types through fi­nal re­view by the judges.

* Only one per­son per en­try will be in­vited, re­gard­less of whether the win­ning works are sub­mit­ted by an in­di­vid­ual or a group.

Call for En­tries to the Lexus De­sign Award 2017 Com­pe­ti­tion:

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