All-new Ford Edge CUV de­liv­ers pre­mium com­fort

Mideast cus­tomers get cut­ting-edge tech­nolo­gies, ad­vanced driv­ing dy­nam­ics

Kuwait Times - - BUSINESS -

The all-new Ford Edge up­scale cross­over util­ity ve­hi­cle de­liv­ers pre­mium lev­els of com­fort, so­phis­ti­cated driver as­sis­tance fea­tures and class-lead­ing driv­ing dy­nam­ics as it joins Ford’s SUV lineup across deal­er­ships in the Mid­dle East.

Ford’s re­fined and boldly styled new flag­ship CUV of­fers tech­nolo­gies in­clud­ing:

* Ac­tive Noise Con­trol, which works like noise-can­celling head­phones to coun­ter­act un­wanted noises in the cabin

* Pre-Col­li­sion As­sist with Pedes­trian De­tec­tion, which can ap­ply the brakes to avoid col­li­sions with other ve­hi­cles or even pedes­tri­ans

* Ford Adap­tive Steer­ing, which au­to­mat­i­cally ad­justs the steer­ing ra­tio ac­cord­ing to speed to op­ti­mise ma­noeu­vra­bil­ity and pre­ci­sion

The all-new Ford Edge sets new stan­dards in its class for in­te­rior space; fea­tures high qual­ity ma­te­ri­als through­out the finely crafted in­te­rior; and of­fers com­fort and con­ve­nience fea­tures in­clud­ing heated and cooled front seats and a panoramic roof.

Ford has de­vel­oped the Edge to take the stress out of driv­ing in the cities with so­phis­ti­cated park­ing tech­nolo­gies that can lo­cate and steer into or out of spaces hands-free; Front Wide-View Cam­era tech­nol­ogy that can see around cor­ners even when driv­ers can­not - re­duc­ing stress and po­ten­tially help­ing avert col­li­sions; and stan­dard In­tel­li­gent All Wheel Drive tech­nol­ogy for op­ti­mised trac­tion in slip­pery con­di­tions.

“The spa­cious and high-tech Ford Edge re­sponds to our cus­tomers’ de­mands for a more pre­mium Ford CUV,” said Kalyana Si­vagnanam, Vice Pres­i­dent, Mar­ket­ing, Sales and Ser­vice, Ford Mid­dle East and Africa. “Of­fer­ing cut­tingedge style with com­mand­ing pres­ence and high spec­i­fi­ca­tions in­clud­ing EcoBoost en­gine tech­nol­ogy and the first-ever ap­pli­ca­tion of Ford’s adap­tive steer­ing, Edge makes ad­vanced tech­nolo­gies and pre­mium qual­ity more ac­ces­si­ble to our grow­ing num­ber of CUV cus­tomers.”

Ford sold more than 1.5 mil­lion SUV’s glob­ally last year and plans to in­tro­duce four all-new SUV’s in the next five years. Cur­rently in the Mid­dle East and Africa, SUV’s ac­count for 16% of the in­dus­try share and fore­cast sug­gest a rise to 31% by 2025.

Ma­te­rial-led de­sign

Har­mo­nious, high-qual­ity ma­te­ri­als and cut­ting-edge de­sign mean the Ford Edge in­te­rior con­veys a pre­mium im­pres­sion from the mo­ment the doors are opened. Func­tional com­po­nents such as door han­dles, steer­ing wheel con­trols, air-vents and cup hold­ers are framed with a satin me­tal-fin­ish, with a stylish pi­ano black fin­ish for the cen­tre con­sole. Soft, tac­tile ma­te­ri­als are used for com­po­nents oc­cu­pants rou­tinely han­dle. High qual­ity leather cov­ers the arm rests, steer­ing wheel, and gear knob.

The in­stru­ment panel and cen­tre con­sole fea­ture a one-piece de­sign that flows seam­lessly from be­neath the wind­shield, through a float­ing cen­tre stack with enough stowage space be­hind it for a fold­away um­brella, and into the front seat di­vide. The in­stru­ment panel de­sign and ma­te­ri­als merge into the front doors to cre­ate a stream­lined, wrap-around ef­fect. Cus­tomers can ad­just be­tween seven am­bi­ent LED light­ing colours for the front and rear foot wells and stor­age ar­eas.

Seats and in­te­rior de­tail­ing have a dis­tinct look in each of the three dif­fer­ent spec­i­fi­ca­tion lev­els, Trend, Ti­ta­nium and Sport.

Sport model seats can be spec­i­fied in a com­bi­na­tion of leather and Miko(r)Di­nam­ica, an eco­log­i­cal suede made from re­cy­cled polyester that ac­cen­tu­ates the side bol­sters to give a slim, sporty look. The same de­sign and ma­te­ri­als are used front and rear to de­liver con­sis­tent qual­ity for all oc­cu­pants. The Edge logo is il­lu­mi­nated in the front scuff plates on Ti­ta­nium and Sport.

Com­fort and con­ve­nience

Lux­u­ri­ous seat­ing op­tions in­clude cooled front seats that of­fer re­lief to oc­cu­pants on hot days by di­rect­ing cold air from the cli­mate sys­tem through per­fo­ra­tions in the seat leather.

To help pre­vent oc­cu­pants from be­ing daz­zled, the Edge fea­tures slid­ing sun vi­sors that, when turned side­ways to block light from the door win­dows, can be ex­tended to of­fer greater cov­er­age.

Cus­tomers who wel­come the sun­shine into their cars will en­joy Edge’s ex­pan­sive panoramic glass roof, with two large glass pan­els that add to the spa­cious, open and airy feel of the in­te­rior. The front panel slides rear­ward to cre­ate an open­ing three-times the size of a con­ven­tional sun­roof. Quiet and wa­ter-tight even when opened to the vent po­si­tion, the roof’s de­sign pre­vents wa­ter leak­ing into the ve­hi­cle even if ajar dur­ing heavy down­pours. A power-op­er­ated sun­shade can be used to con­ceal the panoramic glass roof when not re­quired, or to keep the in­te­rior cool when parked in strong sun­light.

Ev­ery inch of the Edge in­te­rior has been uti­lized to make the most of the avail­able space. Rear seat pas­sen­ger com­fort is en­hanced with class-lead­ing sec­ond-row head room of 1023 mm and shoul­der room of 1536 mm Front row pas­sen­ger space is also among the best in class.

An elec­tronic park­ing brake but­ton in place of a con­ven­tional park­ing brake lever helps max­i­mize space in the cen­tre con­sole, which houses ad­justable cup hold­ers and a deep stor­age box with enough space for books, toys and tablets. An even larger swing-bin glove­box sits un­der the dash­board, and fur­ther stowage is avail­able in the in­stru­ment panel top.

Lug­gage ca­pac­ity of 1,847 litres with the rear seats folded is among the largest in the seg­ment, and ad­di­tional stowage ar­eas are lo­cated around the wheel arches. Even the space around the spare wheel has been utilised; a re­mov­able, light­weight poly­styrene stor­age tray slots neatly in to place to make use of space that would oth­er­wise be wasted.

KUWAIT: Of­fi­cials dur­ing the sign­ing of the mem­o­ran­dum of un­der­stand­ing.

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