All-new Ford Edge CUV delivers premium comfort
Mideast customers get cutting-edge technologies, advanced driving dynamics
The all-new Ford Edge upscale crossover utility vehicle delivers premium levels of comfort, sophisticated driver assistance features and class-leading driving dynamics as it joins Ford’s SUV lineup across dealerships in the Middle East.
Ford’s refined and boldly styled new flagship CUV offers technologies including:
* Active Noise Control, which works like noise-cancelling headphones to counteract unwanted noises in the cabin
* Pre-Collision Assist with Pedestrian Detection, which can apply the brakes to avoid collisions with other vehicles or even pedestrians
* Ford Adaptive Steering, which automatically adjusts the steering ratio according to speed to optimise manoeuvrability and precision
The all-new Ford Edge sets new standards in its class for interior space; features high quality materials throughout the finely crafted interior; and offers comfort and convenience features including heated and cooled front seats and a panoramic roof.
Ford has developed the Edge to take the stress out of driving in the cities with sophisticated parking technologies that can locate and steer into or out of spaces hands-free; Front Wide-View Camera technology that can see around corners even when drivers cannot - reducing stress and potentially helping avert collisions; and standard Intelligent All Wheel Drive technology for optimised traction in slippery conditions.
“The spacious and high-tech Ford Edge responds to our customers’ demands for a more premium Ford CUV,” said Kalyana Sivagnanam, Vice President, Marketing, Sales and Service, Ford Middle East and Africa. “Offering cuttingedge style with commanding presence and high specifications including EcoBoost engine technology and the first-ever application of Ford’s adaptive steering, Edge makes advanced technologies and premium quality more accessible to our growing number of CUV customers.”
Ford sold more than 1.5 million SUV’s globally last year and plans to introduce four all-new SUV’s in the next five years. Currently in the Middle East and Africa, SUV’s account for 16% of the industry share and forecast suggest a rise to 31% by 2025.
Harmonious, high-quality materials and cutting-edge design mean the Ford Edge interior conveys a premium impression from the moment the doors are opened. Functional components such as door handles, steering wheel controls, air-vents and cup holders are framed with a satin metal-finish, with a stylish piano black finish for the centre console. Soft, tactile materials are used for components occupants routinely handle. High quality leather covers the arm rests, steering wheel, and gear knob.
The instrument panel and centre console feature a one-piece design that flows seamlessly from beneath the windshield, through a floating centre stack with enough stowage space behind it for a foldaway umbrella, and into the front seat divide. The instrument panel design and materials merge into the front doors to create a streamlined, wrap-around effect. Customers can adjust between seven ambient LED lighting colours for the front and rear foot wells and storage areas.
Seats and interior detailing have a distinct look in each of the three different specification levels, Trend, Titanium and Sport.
Sport model seats can be specified in a combination of leather and Miko(r)Dinamica, an ecological suede made from recycled polyester that accentuates the side bolsters to give a slim, sporty look. The same design and materials are used front and rear to deliver consistent quality for all occupants. The Edge logo is illuminated in the front scuff plates on Titanium and Sport.
Comfort and convenience
Luxurious seating options include cooled front seats that offer relief to occupants on hot days by directing cold air from the climate system through perforations in the seat leather.
To help prevent occupants from being dazzled, the Edge features sliding sun visors that, when turned sideways to block light from the door windows, can be extended to offer greater coverage.
Customers who welcome the sunshine into their cars will enjoy Edge’s expansive panoramic glass roof, with two large glass panels that add to the spacious, open and airy feel of the interior. The front panel slides rearward to create an opening three-times the size of a conventional sunroof. Quiet and water-tight even when opened to the vent position, the roof’s design prevents water leaking into the vehicle even if ajar during heavy downpours. A power-operated sunshade can be used to conceal the panoramic glass roof when not required, or to keep the interior cool when parked in strong sunlight.
Every inch of the Edge interior has been utilized to make the most of the available space. Rear seat passenger comfort is enhanced with class-leading second-row head room of 1023 mm and shoulder room of 1536 mm Front row passenger space is also among the best in class.
An electronic parking brake button in place of a conventional parking brake lever helps maximize space in the centre console, which houses adjustable cup holders and a deep storage box with enough space for books, toys and tablets. An even larger swing-bin glovebox sits under the dashboard, and further stowage is available in the instrument panel top.
Luggage capacity of 1,847 litres with the rear seats folded is among the largest in the segment, and additional stowage areas are located around the wheel arches. Even the space around the spare wheel has been utilised; a removable, lightweight polystyrene storage tray slots neatly in to place to make use of space that would otherwise be wasted.
KUWAIT: Officials during the signing of the memorandum of understanding.