Canon boosts op­er­a­tions and pres­ence in Nige­ria

Kuwait Times - - BUSINESS -

Canon sets an­other sig­nif­i­cant mile­stone in its over­all growth strat­egy with the launch of its op­er­a­tions in Nige­ria with the goal of en­hanc­ing its busi­ness in the African con­ti­nent and strength­en­ing its in-coun­try pres­ence and fo­cus.

The ded­i­cated en­tity in Nige­ria has been set up to fur­ther re­in­force the com­pany’s ‘closer to cus­tomer’ strat­egy in West Africa re­gion. Canon Nige­ria Imag­ing So­lu­tions Limited will pro­vide value added on-ground mar­ket­ing and sales sup­port to new and ex­ist­ing part­ners and cus­tomers meet­ing their demand in the rapidly evolv­ing Nige­ria mar­ket.

The pres­ence in Nige­ria will also pro­vide Canon the op­por­tu­nity to gain in-depth reach across Africa, and to bet­ter un­der­stand the chang­ing mar­ket dy­nam­ics and cus­tomer demand.

The newly set up en­tity will be un­der the di­rec­tives of Canon Cen­tral and North Africa’s of­fice in Dubai and will in­clude two Coun­try Man­agers who will over­see the pro­vi­sion of on-ground sup­port to Tier 1 distrib­u­tors across the coun­try. This is in ad­di­tion to a ded­i­cated Sales plan­ning man­ager, based out of the Canon of­fice in Dubai, who will be re­spon­si­ble for all Tier 1 op­er­a­tions across West African mar­kets. CCNA also in­tends to ap­point five Chan­nel Ac­count Man­agers in the coun­try in 2017 to sup­port its Tier 2 Dealer net­work, and en­hance the brand pres­ence and vis­i­bil­ity in the mar­ket.

Ro­man Troedthandl, Man­ag­ing Di­rec­tor of CCNA, said: “Strength­en­ing our op­er­a­tions in Nige­ria is a tes­ta­ment to our com­mit­ment to in­vest in African mar­kets and pro­vide the best pos­si­ble ser­vices to our cus­tomers and part­ners in the re­gion. We will fur­ther en­hance our net­work of distrib­u­tors and part­ners in Nige­ria and across West Africa. The mar­ket has seen sub­stan­tial growth in the past, and has tremen­dous potential for fur­ther growth. “Nige­ria, with the largest pop­u­la­tion of over 180 mil­lion1 within Africa and the high MASH growth potential, is a key mar­ket for Canon. It is an im­por­tant hub in In­dus­trial & Pro­duc­tion Print­ing seg­ment, and has a thriv­ing film in­dus­try - all of which Canon can sup­port through our value added ser­vices. Our goal is to ex­tend our ser­vices to the largest num­ber of cus­tomers pos­si­ble by be­ing closer to them.”

To cul­ti­vate strate­gic busi­ness part­ner­ships Canon has strength­ened its re­gional net­work and pres­ence by part­ner­ing with Te­naui Africa Ltd to open its ded­i­cated show­room for B2B so­lu­tions in Nige­ria.

Canon also has a long stand­ing part­ner­ship with MFI In­ter­na­tional group for the dis­tri­bu­tion of Canon prod­ucts, af­ter sales ser­vices and MPS so­lu­tions across Sub Sa­ha­ran Africa.

With Canon’s global doc­u­ment imag­ing so­lu­tions, Te­naui and MFI’s lo­cal ex­per­tise, clients from the Nige­ria mar­ket will ben­e­fit from max­i­miza­tion of re­sources, im­proved de­liv­ery and ac­cel­er­a­tion in pro­duc­tiv­ity. Canon has also part­nered with Ja­maica Trad­ing, IT World and Tech­nol­ogy Dis­tri­bu­tion for CE & IT Chan­nel; Taichi Hold­ings as Sel­phy Spe­cial­ist part­ner; C2S as Pro Video Spe­cial­ist Sales and Ser­vice Part­ner; MACET Ind. for Re­tail Chan­nel and En­sure as B2C Ser­vice part­ner.

These part­ner­ships re­flect Canon’s fo­cus on the growing mar­ket in Nige­ria. Over the years, Nige­ria has pur­sued eco­nomic re­forms to en­hance the man­age­ment of pub­lic fi­nance and make busi­ness reg­u­la­tions more ef­fi­cient. With GDP (PPP) of around $1.0 tril­lion, the econ­omy recorded a com­pound an­nual growth of 6.2 per­cent.

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