In­finiti cam­paign: Ul­ti­mate test drive in a real F1 car

Kuwait Times - - BUSINESS -

DUBAI: In­finiti has launched the ‘Ul­ti­mate Test Drive’ cam­paign pro­vid­ing one lucky mo­torist from the Mid­dle East the op­por­tu­nity to get be­hind the wheel of a real For­mula One car with in­struc­tion from In­finiti Red Bull Rac­ing driver Daniil Kvyat.

Cus­tomers who visit any Mid­dle East In­finiti cen­tre and com­plete an In­finiti Q50 test drive will be en­tered into a prize draw. From there, 25 fi­nal­ists will be se­lected to go head to head at Dubai Au­to­drome where they will be as­sessed on all as­pects of their driv­ing abil­ity and car con­trol by a panel of judges with the aim to iden­tify one lucky win­ner from the re­gion. The judg­ing panel will in­clude In­finiti Red Bull Rac­ing Test & Re­serve driver Se­bastien Buemi.

Com­ment­ing on the event, Juer­gen Sch­mitz, Man­ag­ing Di­rec­tor, In­finiti Mid­dle East said: “Here in the Mid­dle East, we con­sis­tently strive to lever­age on our For­mula One part­ner­ship to re­ally of­fer our cus­tomers an ex­pe­ri­ence like no-other.”

One Mid­dle East win­ner will be se­lected to join win­ners from Rus­sia and the UK for the ul­ti­mate prize. Start­ing with driver train­ing on the In­finiti Red Bull Rac­ing sim­u­la­tor at the team’s fac­tory in Mil­ton Keynes, they will then be flown to Dubai to test drive a real, fully race spec­i­fi­ca­tion For­mula One car with per­sonal guid­ance from In­finiti Red Bull Rac­ing driver Daniil Kvyat. Af­ter the driv­ing ex­pe­ri­ence of a life­time, they will travel to Abu Dhabi to ex­pe­ri­ence a VIP hospi­tal­ity week­end for two at the Grand Prix from the 27th - 29th Novem­ber, courtesy of In­finiti.

Sch­mitz added: “Driv­ing a For­mula One car rep­re­sents the pin­na­cle for any­one in­ter­ested in mo­tor­sport. The Ul­ti­mate Test Drive is in ev­ery sense a dream op­por­tu­nity for our po­ten­tial and ex­ist­ing cus­tomers. Our part­ner­ship with In­finiti Red Bull Rac­ing al­lows us to re­ally em­pha­size the per­for­mance part of our DNA and of­fer­ing this ex­pe­ri­ence to the win­ner is also a tes­ta­ment to our own ‘In­spired Per­for­mance’.” The ‘Ul­ti­mate Drive’ cam­paign is cur­rently op­er­at­ing from all Mid­dle East In­finiti cen­tres and will close on 10th Oc­to­ber. For more in­for­ma­tion, go to http://www.in­finitibeats.me

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