Canon sim­pli­fies jour­ney for imag­ing en­thu­si­asts

Shar­jah’s XPOSURE fes­ti­val

Kuwait Times - - TECHNOLOGY -

KUWAIT: Canon Mid­dle East, the leader in imag­ing prod­ucts and so­lu­tions, show­cased its com­plete work­flow of in­put to out­put, cov­er­ing ev­ery­thing right from the process of tak­ing pho­to­graphs to print­ing them on dif­fer­ent ma­te­ri­als at XPOSURE, Shar­jah’s In­ter­na­tional Pho­tog­ra­phy Fes­ti­val from the 12th un­til the 15th of Oc­to­ber.

A key high­light at the Canon stand was the ‘Pro­jec­tion Ex­pe­ri­ence Zone’ where one of the en­gage­ments to at­tract vis­i­tors, was by us­ing con­ver­gence of two pro­jec­tors in order to har­mo­nize sin­gle an­i­ma­tion con­tent. To add the il­lu­sion of the con­tent a trans­par­ent ‘Mesh screen’ was used aptly for rear pro­jec­tion. Cus­tomers vis­it­ing this zone, were treated to a ‘Green Room’ photo shoot against iconic land­marks of Shar­jah as a back­drop giv­ing a feel of re­al­ity in a vir­tual world. The vis­i­tors also had an op­por­tu­nity to ‘spin the wheel’ and win ex­cit­ing good­ies. This ex­pe­ri­ence us­ing Canon in­ter­ac­tive pro­jec­tors was a big hit with the vis­i­tors be­cause of the ges­ture based in­ter­ac­tions, stand­ing al­most a me­ter away.

The event fol­lows the sign­ing ear­lier this year of an agree­ment with Shar­jah Me­dia Cen­tre to host XPOSURE, Shar­jah’s In­ter­na­tional Pho­tog­ra­phy Fes­ti­val. The agree­ment was inked with Sheikh Sul­tan bin Ahmed Al Qasimi and Anurag Agrawal, Man­ag­ing Di­rec­tor of Canon Mid­dle East. Through the part­ner­ship, the par­ties de­vel­oped a uni­fied global plat­form for up­com­ing pho­tog­ra­phers and pho­to­jour­nal­ists from around the world to meet and share their ex­pe­ri­ences.

Cul­tural hub

“Shar­jah is the cul­tural hub of the UAE and an event like this com­ple­ments the her­itage and tra­di­tions while also pro­mot­ing an en­vi­ron­ment of cre­ativ­ity. Canon has al­ways be­lieved in the phi­los­o­phy of do­ing and pro­mot­ing good for the so­ci­ety. With our par­tic­i­pa­tion, we wanted to give ev­ery pho­tog­ra­phy en­thu­si­ast a plat­form to ex­pe­ri­ence the lat­est rev­o­lu­tions in cam­era and print­ing tech­nol­ogy while also help them learn and evolve in the art,” said Hen­drik Ver­brug­ghe, Mar­ket­ing Di­rec­tor, Canon Mid­dle East and Canon Cen­tral and North Africa.

Tariq Saeed Al­lay, Di­rec­tor of Shar­jah Me­dia Cen­tre who are the or­ga­niz­ers of the fes­ti­val said: “XPOSURE of­fers many ex­cit­ing prospects to learn new skills and net­work with lead­ing pro­fes­sion­als and en­thu­si­asts, along with the op­por­tu­nity to see, han­dle and try the lat­est pho­to­graphic prod­ucts. We are ex­cited to part­ner with Canon and pi­o­neer this new con­cept to pro­mote and de­velop the art.”

At the Canon booth, vis­i­tors for the first time, got to be up, close and per­sonal with the most soughtafter 5D Mark IV and ex­pe­ri­ence fea­tures such as In­Built Fame grab, Dual Pixel AF func­tion in video from the 5D legacy. While Canon show­cased the strength of the EOS 5DS and EOS 5DSR in the fash­ion pho­tog­ra­phy with live-photo shoots, the fastest DSLR in the world, EOS 1Dx MKII was high­lighted in the Stu­dio Light­ing pho­tog­ra­phy work­flow.

Canon also show­cased 16 best pho­tos by top pho­tog­ra­phers in the re­gion in the field of street pho­tog­ra­phy, por­trai­ture, wildlife and fash­ion. These im­ages were auc­tioned to the pub­lic and the pro­ceeds of which will go to char­ity.

Flex­i­ble me­dia

From a print­ing per­spec­tive, vis­i­tors also ex­pe­ri­enced the in­put to out­put jour­ney of tak­ing pho­tos and get­ting it printed on dif­fer­ent ma­te­ri­als such as wood, me­tal alu­minum us­ing dif­fer­ent print­ers start­ing from Wa­ter based with the new PRO se­ries, the new UV ink Ari­zona Flatbed, and the Toner based Im­age Press se­ries. Some of the print­ers show­cased in­cluded im­agePROGRAF PRO-1000, PRO-2000 and PRO-4000S which is de­signed for art schools, graphic artists, de­sign­ers and pro­fes­sional pho­tog­ra­phers, giv­ing the very best pho­to­graphic in print qual­ity in re­li­able time. Along with the world’s fastest wide for­mat color printer OcÈ ColorWave 910, Canon also demon­strated its highly com­pre­hen­sive range of Wide For­mat Print­ers which in­cludes the Ari­zona 460GT UV-Flatbed that pro­duces near-pho­to­graphic im­age qual­ity for print­ing on rigid or flex­i­ble me­dia, OcÈ ColorWave 700 and the pow­er­ful im­agePROGRAF range that in­cludes iPF6400s, iPF6450, iPF8400, iPF8400SE and iPF9400s.

Canon also went a step ahead and teamed with ace Shar­jah-based pho­tog­ra­pher Ab­dul­lah Al Qaish to cre­ate an exclusive Shar­jah City Guide, re­plete with Shar­jah’s beau­ti­ful but un­ex­plored lo­ca­tions and first­hand pho­tog­ra­phy tips. “In ev­ery city, there is a place that sets its heart­beat and de­fines the pulse of the city, re­flect­ing its his­tory, echo­ing its ethos and mir­ror­ing its spirit. Canon aims to find such places across Shar­jah and we are bring­ing them out in the pub­lic space in the form of a ‘Shar­jah City Guide,” said Ab­dul­lah Al Qaish.

Ver­brug­ghe fur­ther added: “To­day, a new gen­er­a­tion of pho­tog­ra­phers share their work through print, so­cial me­dia, stream­ing video, mo­bile de­vices, PCs and TV. As pho­tog­ra­phers ev­ery­where be­come more com­fort­able, cre­ative and adept with this rapidly evolv­ing form of Hy­brid Pho­tog­ra­phy, and Canon cam­eras lead the way in terms of in-cam­era cre­ativ­ity tools and 4K Ul­tra HD Video cap­ture with sim­ple work­flow to help ev­ery­one shoot and share amaz­ing pho­tos and videos.

Canon Mid­dle East, a sub­sidiary of Canon Europe, is the op­er­a­tional head­quar­ters for Canon in the Mid­dle East and North Africa and is based in Dubai, UAE.

Founded in 1937 with the spe­cific goal of mak­ing the best qual­ity cam­era avail­able to cus­tomers, Canon’s tire­less pas­sion for the Power of Im­age has since ex­tended its tech­nol­ogy into many other mar­kets and has es­tab­lished it as a world leader in both con­sumer and busi­ness imag­ing so­lu­tions. Its so­lu­tions com­prise prod­ucts, rang­ing from dig­i­tal com­pact and SLR cam­eras, through broad­cast lenses and portable X-ray ma­chines, to multi-func­tion and pro­duc­tion print­ers, all sup­ported by a range of value added ser­vices.

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