Kuwait Air­ways un­veils dy­namic new liv­ery

Kuwait Times - - LOCAL -

KUWAIT/SEAT­TLE: Kuwait Air­ways, the na­tional car­rier of the State of Kuwait, yes­ter­day re­vealed a ‘once in a gen­er­a­tion’ re­vi­sion to the air­line’s liv­ery at an of­fi­cial launch event held at Boe­ing Com­mer­cial Air­planes’ Head­quar­ters, in Seat­tle, USA. The new look brand­ing was un­veiled on the first of 10 Boe­ing 777-300ERs that will be de­liv­ered to Kuwait Air­ways, over the next 12 months.

Fol­low­ing Kuwait Air­ways’ re­cent an­nounce­ment of its new five-year busi­ness plan, in Septem­ber 2016, the com­bi­na­tion of the new liv­ery and de­liv­ery of the Boe­ing 777-300ERs rep­re­sent two of the air­line’s first ma­jor steps to­wards achiev­ing the goals set out in its “Trans­for­ma­tion Strat­egy”. The ac­qui­si­tion of the Boe­ing 777300ERs into the fleet will play an im­me­di­ate and sig­nif­i­cant on­go­ing role in serv­ing Kuwait Air­ways’ long­haul des­ti­na­tions and ul­ti­mately open new routes.

Ac­cord­ing to the new liv­ery’s de­sign­ers, the brand­ing change is more than just a cos­metic up­grade. Its pur­pose, they say, is to send a clear mes­sage to pas­sen­gers, stake­hold­ers and the com­mu­nity-at-large, that change is hap­pen­ing across and through­out the whole or­ga­ni­za­tion of the air­line. To this end, the fresh, dy­namic look will also be re­flected in Kuwait Air­ways’ com­pre­hen­sive ap­proach to de­liv­er­ing on all ar­eas of “op­er­a­tional, com­mer­cial and ser­vice ex­cel­lence”.

“The launch of our new liv­ery is an un­re­servedly clear state­ment-ofin­tent,” said Rasha Al Roumi, Chair­per­son and CEO of Kuwait Air­ways. “While the out­ward change to our air­craft will be ob­vi­ous, we also hope to demon­strate that a much deeper and thor­ough trans­for­ma­tion process is un­der­way; one that will re­assert our pi­o­neer­ing legacy in the re­gion’s avi­a­tion in­dus­try and re­store a sense of pride in the na­tional car­rier of Kuwait. Ul­ti­mately, such changes will be in pur­suit of as­sert­ing our po­si­tion as the pre­ferred choice for pas­sen­gers, link­ing Kuwait to the world,” Roumi added.

Fo­cus­ing on the phys­i­cal changes, Kuwait Air­ways’ fresh new look re­tains a re­vi­sion of the iconic blue bird, but now more promi­nently fea­tured on the body of the air­craft - from the tail and across the rear end of the plane. The two-tonal blues de­note a meet­ing of the sea and sky, sig­ni­fy­ing the point at which new hori­zons will be crossed. This for­ward-look­ing as­pi­ra­tion is then jux­ta­posed with the sub­tle in­clu­sion of the pearl de­signs - a nod to Kuwait’s his­toric mar­itime and trad­ing roots.

Ac­cord­ing to Roumi, the ad­di­tion of the 10 new Boe­ing 777-300ERs will among many other de­vel­op­ments see the air­line de­velop into own­ing one of the youngest com­mer­cial fleet, in the re­gion, by 2017.

“While a new liv­ery change and the de­liv­ery of our first Boe­ing 777-300ER demon­strates a clear and new di­rec­tion, it should be said that Kuwait Air­ways con­sider the hu­man el­e­ment is the main fac­tor of any suc­cess and that ded­i­ca­tion and com­mit­ment to our pas­sen­gers re­mains un­changed. We will, there­fore, deepen our com­mit­ment in our ar­eas of strength, act on the ar­eas we can im­prove on and, go­ing for­ward, main­tain a con­sis­tent de­liv­ery of ser­vice ex­cel­lence across all ar­eas of the busi­ness,” Roumi con­cluded.

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