Toyota advances efforts to make always better cars
Toyota has become one of best global brands: Report
KUWAIT: According to Johan Heislitz Senior Business Director Toyota at Mohamed Naser Al-Sayer “Toyota is continuing to evolve as brand driven by innovation aiming to lead the future of mobility through product development, sustainability and focus on people. The top automaker brand recognition is a testimony of Toyota’s commitment to build ever-better safe, exciting and fun-to-drive vehicles.” Pioneering Efforts Towards Sustainability The concept of environment friendly vehicles was revolutionized With the groundbreaking unveil of Mirai, world’s first mass-produced hydrogen fuel cell vehicle and launch of the fourth generation Prius, world’s first massproduced hybrid vehicle.
Toyota Environmental Challenge 2050 was announced in October of last year, setting challenges that it will undertake in order to reduce the negative impacts automobiles have on global environmental health to as close to zero as possible, and to contribute to the creation of a sustainable society.
In order to fulfill these challenges, Toyota is working to expand its lineup of hybrid vehicles even further and will work to contribute to the environment by achieving annual sales of 1.5 million units, and cumulative sales of 15 million units by 2020.
Extensive Focus on Research and Information
In 2015-16, the company announced the establishment of two new companies: Toyota Research Institute (TRI) and Toyota Connected Inc (TC). TRI focuses on research and development in the areas of artificial intelligence, robotics, and materials science. The results of the research will help provide mobility to more people, improve transportation safety, and enhance Toyota’s leadership in autonomous mobility. Toyota Connected was established to provide data-driven services to support Toyota globally, and provide industry- leading solutions in the fields of data management, data analytics, and service development. The end result aims to offer consumers a more contextual driving experience, where the car and its technology can be used more effectively and efficiently.
Toyota New Global Architecture (TNGA)
TNGA is an integrative framework inclusive of planning, purchasing and production which consists of three operational steps. The first is to improve the vehicles themselves and enhance the emotional appeal of eye-catching style and “fun to drive” as well as the rational appeal of excellent functionality. The second is grouping development, which enables “smart sharing” of parts and components across different models. This achieves both individual and overall optimization at a high level. The third is “smart Monozukuri (manufacturing)” in which TMC and suppliers work as one to eliminate waste from the planning and development process. Accelerating these three operational steps to deliver “Always Better Cars” to customers.
About Interbrand’s Top 100 Brands:
Interbrand’s publishes top 100 brands report based on a unique methodology analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectation. Three key aspects contribute to a brand’s value: the financial performance of the branded products or services; the role of the brand in the purchase decision process; and the strength the brand has to command a premium price, or secure earnings for the company.