Huawei launches universities roadshow to introduce latest technology to students

The Huawei Consumer Business Group (CBG) in Kuwait launched a roadshow of activities in a number of universities in Kuwait in addition to an activation program in The Avenues mall. The activities aimed at introducing the brand’s latest technologies and smartphones to the youth segment of Kuwait.

Jim Zhu, Country Manager of Huawei CBG in Kuwait, said: “Huawei continues to introduce products that satisfy and enhance the lifestyle of modern individuals and specifically the lifestyle of the younger segment of our community. This segment wants performance, flexibility, great photography features, and high performing connectivity to ensure they are always up-to-date with our fast-pace world. Huawei has just the products for them, and we wanted to showcase them in a fun and interactive manner that reflects our brand and culture.”

Huawei’s roadshow covered the American University of Kuwait (AUK), the Australian College of Kuwait (ACK), Box Hill College Kuwait, and the American University of the Middle East (AUM). The roadshow launched as well in The Avenues mall in the first week universities started their semester, during which Huawei featured professional photographs taken with a P9 smartphone as well as hosted the Kuwaiti professional photographers Abdulaziz Alshayji (@azizvito) and Nawaf Al-Nassar (@85q8) to mentor visitors about professional photography using Huawei smartphones. The various activities allowed participating students to win Huawei’s latest flagship and internationally awarded smartphones, the Mate 8, Huawei P9 and P9 Plus.

Huawei is also committed to nurture the next generation of talent. In Kuwait, Huawei hosts students from Kuwait University in its flagship corporate responsibility program, which seeks to develop local ICT talent, enhance knowledge transfers and improve the skills and life chances of talented undergraduates. In its third year, Huawei sponsored 15 Kuwaiti students in the program’s 2016 edition held in Huawei’s Shenzhen campus in China.

Huawei also joined hands with the nonprofit organization LOYAC to support its summer program. The program, which aims to train the youth in the private sector, helps build the skills and professional experience of young trainees ahead of the start of their careers. Two Kuwaiti university students were trained in the summer of 2016.