KIB strategic sponsor for Sidra’s awareness meeting ‘I’m Stronger than Cancer’
As part of its continued strategic partnership with Al-Sidra Association for the Psychological Care of Cancer Patients, and in honor of International Breast Cancer Awareness Month, Kuwait International Bank (KIB) recently sponsored Al-Sidra’s Third Annual Awareness Meeting entitled “I’m Stronger Than Cancer”. Held under the patronage of Sheikha Azza Jaber Al-Ali Al-Sabah, Chairman of the Board of Directors at Al-Sidra Association, the meeting took place at Al-Shaheed Park and featured a number of experts and activists in the field of breast cancer awareness. The third edition of this annual awareness event aimed to shed light on the importance of early detection in breast cancer, with a special focus on the importance of mental health and maintaining a positive outlook during the treatment journey, in order to maximize the body’s response to treatment. The meeting included a number of lectures addressing different topics related to the disease, available treatment methods and the challenges facing patients during their treatment journeys. Speakers included writer and cancer survivor Dalaa Al-Mufti, professionally trained life coach Ali Dashti, and cancer survivor and awareness ambassador Sharifah Al-Haqbani. The meeting also featured a discussion panel moderated by Dr Shafika AlAwadhi, Head of the Chemotherapy Department at Kuwait Cancer Control Center and President of Al-Sidra Association.
Within this context, Manager of the Corporate Communications Unit at KIB, Nawaf Najia, said: “KIB’s sponsorship of this event comes in line with its efforts to play an active role in raising awareness across Kuwait about the different facets of breast cancer; especially the importance of regular screening and the need to be self-aware when it comes to symptoms - given that early detection can increase the chances of successful treatment.”
He further added: “Our strategic partnership with Al-Sidra comes as a result of our strong belief in the important role they play as a safe haven that provides patients with the necessary psychological tools to face this disease and hopefully beat it. We are also appreciative of their efforts to create a positive environment for cancer patients to help them better adapt to their conditions and ultimately enhance their response to treatment.” Najia also pointed out that under the auspice of its leading social responsibility program, KIB offers strategic support to Al Sidra throughout the year, sponsoring all of the Association’s different activities and initiatives. KIB also provides support to Al-Sidra in its efforts to provide patients and their families with comprehensive treatment and awareness services across all stages of the disease, through a program of educational initiatives and psychological support groups provided by its network of mental health professionals.