Al Sayer part­ners with the Sci­en­tific Cen­ter

Prius Hy­brid grabs at­ten­tion with ‘Lift A Car’ ac­tiv­ity

Kuwait Times - - BUSINESS -

Mo­hamed Naser Al Sayer has re­cently an­nounced their part­ner­ship with Sci­en­tific Cen­ter a sub­sidiary of Kuwait Foun­da­tion for Ad­vance­ment of Sci­ence ex­hibit­ing “lift a car” ac­tiv­ity for Prius, World’s first mass pro­duced hy­brid from Toy­ota. The part­ner­ship was an­nounced dur­ing the oc­ca­sion of open­ing the ob­ser­va­tion hall fol­low­ing its ren­o­va­tion un­der the aus­pices of Min­is­ter of Higher Ed­u­ca­tion, Bader Ha­mad Al-Eassa.

The con­tract sign­ing cer­e­mony and the open­ing press con­fer­ence were at­tended by rep­re­sen­ta­tives from Mar­ket­ing in­clud­ing Salah Mo­ham­mad Deputy Group Man­ager, Bader Faisal Al Sayer Deputy Mar­ket­ing Man­ager and Ha­mad Fouzan Deputy Man­ager from Toy­ota Ad­ver­tis­ing and Pro­mo­tion divi­sion. The press con­fer­ence was fol­lowed by a tour of the new fa­cil­ity with ex­pla­na­tion and demon­stra­tion of the new dis­play items for the dis­tin­guished guests, sup­ported by rep­re­sen­ta­tives from Sci­en­tific Cen­ter.

Ac­cord­ing to Sami Fa­had AlRasheed, Chair­man of Sci­en­tific Cen­ter “We have em­barked on a pol­icy based on sim­pli­fi­ca­tion of sci­ence and pro­mo­tion of en­vi­ron­men­tal aware­ness in an en­ter­tain­ing at­mos­phere as a key ob­jec­tive set when the work team re­viewed more than 300 hun­dred in­ter­ac­tive dis­play items. The sea­side of Sci­ence Cen­ter has been ex­tended to 1.4 km by adding 18 in­ter­ac­tive dis­play items at the walk pas­sage­way. Most no­tice­able of these is “lift your car” which al­lows vis­i­tor to lift a Toy­ota car by a pull rope only.”

Fas­ci­nat­ing Sci­ence Logic De­fined Through “Lift A Car” Ac­tiv­ity:

The in­ter­est­ing sci­en­tific ac­tiv­ity with Prius en­cour­ages vis­i­tors to lift a car by their own by try­ing dif­fer­ent ropes. The ac­tiv­ity re­veals a bril­liant fact that two times the dis­tance equals half the ef­fort, mak­ing it pos­si­ble to lift the car just by pulling the rope at the other end of the lever.

Prius - In­no­va­tive Hy­brid Tech­nol­ogy For Stun­ning Per­for­mance and Ex­cep­tional Fuel Econ­omy:

In 1997 Toy­ota in­tro­duced-the Prius-of­fer­ing much bet­ter fuel econ­omy than any other ve­hi­cle pow­ered by a gaso­line en­gine. The Prius was ap­pear­ing on the mar­ket in Ja­pan in 1997 and sold glob­ally in 2000. The Prius has con­stantly evolved to meet ev­ery chal­lenge and stay at the fore­front of hy­brid tech­nol­ogy. The his­tory of the Prius is a fas­ci­nat­ing one and show­cases the enor­mous strides taken in de­vel­op­ing an iconic ve­hi­cle for our times. The fourth gen­er­a­tion Prius is a truly ex­cit­ing de­vel­op­ment in the series. Prius sur­prised the world. The idea of the Prius has caught on since then.

Jo­han Heis­litz Se­nior Busi­ness Di­rec­tor at Mo­hamed Naser Al-Sayer Toy­ota said “The part­ner­ship with Sci­en­tific Cen­ter, a fu­tur­is­tic land­mark in Kuwait is im­por­tant for us, to ap­pre­ci­ate their ef­forts towards de­vel­op­ing such unique fa­cil­i­ties for en­ter­tain­ing ed­u­ca­tion lovers. Al Sayer rep­re­sent­ing Toy­ota brand in Kuwait also ac­knowl­edges Sci­en­tific Cen­ter’s mis­sion aimed at sim­plic­ity of sci­ence and pro­mo­tion of en­vi­ron­ment aware­ness across all ages in an en­ter­tain­ing in­ter­ac­tive at­mos­phere.

Ear­lier this year we had launched the rev­o­lu­tion­ary Prius hy­brid in Kuwait and since then we been re­ceiv­ing pos­i­tive re­sponse from the pub­lic. Dis­play of Prius could not have come at a bet­ter time and I am con­fi­dent Lift a Car ac­tiv­ity will surely en­ter­tain and gran a lot of at­ten­tion.”

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