Al Bab­tain’s Khater - only Kuwait based jury mem­ber at the MENA EFFIE Awards

Kuwait Times - - BUSINESS -

Al Bab­tain Group, the au­tho­rized dealer for some of the world’s lead­ing brands, in­ter­na­tional cor­po­ra­tions and dis­trib­utes a wide va­ri­ety of prod­ucts & ser­vices in the State of Kuwait and the re­gion, an­nounces that Makram Khater Group Gen­eral Man­ager (Mar­ket­ing) is the only Kuwait based ap­pointed on the jury panel in the MENA EFFIE Awards 2016. To­day, the Effies has evolved into the most pres­ti­gious of all pro­fes­sional mar­ket­ing awards. They con­tin­u­ally raise the bar for mar­ket­ing ex­cel­lence through the Global Effie, Euro Effie, Effie Asia Pa­cific and more than 40 na­tional Effie pro­grams, in­clud­ing what are now called the Mena Effie Awards and, re­cently launched Effie Ef­fec­tive­ness In­dex.

Judges are se­lected ac­cord­ing to their field of ex­per­tise in the mar­ket­ing world that align with the cat­e­gories in the Mena Effie Awards. The cat­e­gories are; Prod­uct and ser­vice cat­e­gories; Spe­cialty Cat­e­gories; Shop­per Mar­ket­ing Cat­e­gory; Grand Prix; Mar­keter of the Year; The Most Ef­fec­tive Net­work Agency of the Year; The Most Ef­fec­tive Ad­ver­tis­ing Agency of the Year and The Most Ef­fec­tive Me­dia Of­fice of the Year.

Con­stantly look­ing for cre­ative busi­ness so­lu­tions, over the past 18 years, Makram Khater - Group Gen­eral Man­ager (Mar­ket­ing), has taken on the Mar­ket­ing and Com­mu­ni­ca­tions re­spon­si­bil­i­ties for many renowned brands in the Mid­dle East.

His pres­ence in the Mena Effies awards along­side renowned pi­o­neers in the mar­ket­ing field will add great value. Khater brings with him a clear goal to work ev­ery day: That of de­liv­er­ing ex­cel­lence to clients and part­ners. The Mena Effie Awards be­gan life as the GMR Ef­fec­tive­ness in the Mar­ket­ing Awards the GEMAS - back in 2004.

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