GTRC and Majd Food Company sign new partnership agreement
Majd Food Company has appointed Gulf Trading and Refrigerating Company (GTRC), one of Alghanim Industries’ businesses, as the sole and exclusive distributor of the Majdi brand in the local market. Ihab Al-Khatib, Vice President of GTRC, inaugurated this significant occasion alongside Majid Abdoh, Chief Executive Officer of Majd Food Company. The event took place at the JW Marriott in Kuwait City on November 2nd and was attended by many distinguished guests from the industry, key retailers and the local media.
GTRC is one of the prominent and largest Fast Moving Consumer Goods (FMCG) distributors in the local market. In 2008, it was ranked as the “number 1” distributor in Kuwait by AC-Nielsen, an independent global marketing research firm.
Majd Food Company, (MFC) owner of the well renowned “Majdi” brand, operates successfully and regionally in the FMCG field of grinding and packaging of spices, grains, seasonings and herbs. Since the brand’s inception in 1961, MFC has been offering a wide range of products manufactured to the highest quality standards while offering competitive prices that suit different groups and segments of society.
Speaking on the occasion, Ihab Al-Khatib, Vice President of GTRC, commented: “We are adding to our portfolio one of Kuwait’s most demanded brands-Majdi. This partnership with Majd Food Company is a testimony of our efforts in always seeking and offering a diverse range of trusted brands to our cherished Kuwaiti customers. We promise to make the popular brand Majdi even more accessible by distributing it to a wider range of customers. We believe our sales organization has detailed knowledge of the Kuwaiti market, and is committed to providing quality services to both our customers and suppliers, selling to all hypermarkets, supermarkets and grocery stores that are covering every corner of Kuwait. Our coverage shall also extend to non-traditional channels such as hotels and restaurants. Utilizing our extensive distribution network and Alghanim Industries’ customer-centric approach, our priority will always be to satisfy our consumers’ needs in Kuwait, at all points of sale”.
In parallel, Majid Abdoh, Chief Executive Officer of Majd Food Company, stated: “On behalf of Majd Food Company, we are pleased and looking forward to working closely with a market leader in the FMCG distribution industry like GTRC. Together we plan to innovate and introduce a new range of product lines that will fulfill current and future needs of the market. This partnership marks a new era in the food industry, where two of the most noteworthy market players will collaboratively work hand-in-hand to deliver the highest quality products for our consumers in Kuwait”.