Al­ghanim Auto un­veils the all-new Ford Edge Launch event by Ford Mid­dle East and Al­ghanim Auto at the Av­enues

Kuwait Times - - BUSINESS -

The All-New Ford Edge was dis­played at the Av­enues mall over the past week­end fol­low­ing its of­fi­cial in­tro­duc­tion in Kuwait by Ford Mid­dle East and Al­ghanim Auto last month. Avail­able now at the new Al­ghanim Auto Ford show­room in Shuwaikh across from SIRBB Cir­cuit, the All-New Ford Edge demon­strates what hap­pens when a proven leader gets even bet­ter. In its 3rd gen­er­a­tion, the new model fea­tures an im­pres­sive lineup of pow­er­trains, classlead­ing tech­nolo­gies, higher lev­els of crafts­man­ship and greatly im­proved ve­hi­cle dy­nam­ics, guar­an­teed to im­press driv­ers at first sight and dur­ing a test drive.

The All-New Edge gath­ered warm at­ten­tion while fea­tured in Dome 2 at the 2nd Av­enue from No­vem­ber 3-5, where mall go­ers and in­ter­ested cus­tomers en­joyed an in­for­ma­tive over­view of the new cross­over by Al­ghanim Auto’s pro­fes­sional sales con­sul­tants and trained pro­mot­ers, who also of­fered cus­tomers the op­por­tu­nity to book their test-drive ap­point­ments on the spot.

The All-New Edge is avail­able in four trim lev­els. These in­clude SE, SEL, Sport and - for the first time - a top-of-the-line Ti­ta­nium se­ries to meet mar­ket de­mand for more pre­mium of­fer­ings. In terms of pow­er­trains, there are three en­gine op­tions, two of which are new power plants - a stan­dard twin-scroll 2.0-liter EcoBoost four-cylin­der with 253 PS and 378 Nm of torque, and the ad­vanced 2.7-liter EcoBoost V6 on Sport mod­els, de­liv­er­ing 340 PS and 542 Nm of torque. A nor­mally as­pi­rated 3.5-liter V6 en­gine is also avail­able. All are equipped with a dual ex­haust and a Selec­tShift six-speed au­to­matic trans­mis­sion with pad­dle shifters and an avail­able full-time all-wheel-drive sys­tem.

The All-New Edge will be a tech­nol­ogy leader for Ford, with a suite of stan­dard and avail­able tech­nolo­gies de­signed to im­prove the driv­ing ex­pe­ri­ence and the level of oc­cu­pant com­fort. Tech­nolo­gies be­ing of­fered for the first time in­clude Ford’s first ever ap­pli­ca­tion of adap­tive steer­ing, adap­tive cruise con­trol and col­li­sion warn­ing with brake sup­port, en­hanced ac­tive park as­sist, front, rear, and side park­ing sen­sors and a 180-de­gree split front cam­era. Other key tech­nol­ogy fea­tures in­clude a hand-free lift gate, lane-keep­ing sys­tem, Blind Spot In­for­ma­tion Sys­tem BLIS, and SYNC with MyFord Touch. The all-new Edge is also loaded with safety tech­nolo­gies, in­clud­ing ac­tive glove box knee airbag, Ad­vanceTrac with Roll Sta­bil­ity Con­trol and Curve Con­trol, and in­flat­able rear safety belts.

Over­all, the Edge rep­re­sents a sig­nif­i­cant move for­ward in both ma­te­rial and vis­ual qual­ity. Through­out the ve­hi­cle, seams are tighter and more con­sis­tent, and the de­sign has been ex­e­cuted in a way that re­duces vis­ual cut lines. The dash­board and cen­ter con­sole have also been care­fully de­signed and shaped to look like one thin, stream­lined piece. A cen­tral 8-inch LCD touch screen sup­port­ing SYNC with MyFord Touch is now avail­able on even more mod­els.

Thanks in part to smart de­sign work and next-gen­er­a­tion seats that are thin­ner and more sup­port­ive, the in­te­rior of the new Edge is larger and more spa­cious. Adding fur­ther to the feel­ing of open­ness, Edge will con­tinue to of­fer one of the largest sun­roofs in the busi­ness - Ford’s Panoramic Vista Roof, mea­sur­ing 121cm front to back. Legroom in the first and sec­ond row of the new Edge has in­creased by 4.8cm and 2.54cm, re­spec­tively. Head­room in­creases by 2.54cm through­out. Cargo ca­pac­ity in­creases, with 39.2 cu­bic feet of space be­hind the sec­ond row of seats - 7.0 cu­bic feet more than the pre­vi­ous model. With the sec­ond row folded, space has in­creased by 4.5 cu­bic feet, to 73.4 cu­bic feet.

For more in­for­ma­tion or to book a test drive, cus­tomers in­ter­ested in the All-New Edge can visit the Al­ghanim Auto New Ve­hi­cle Show­room in Shuwaikh In­dus­trial Area, op­po­site from the Clas­si­cal Car Mu­seum and Sirbb Cir­cuit. The show­room is open from 9 am to 8 pm ev­ery day ex­cept Fri­days.

BRUS­SELS: (L-R) Mal­tese Fi­nance Min­is­ter Ed­ward Sci­cluna, Ital­ian Fi­nance Min­is­ter Pier Carlo Padoan, Greece’s Fi­nance Min­is­ter Eu­clid Tsakalo­tos, Eurogroup Pres­i­dent and Dutch Fi­nance Min­is­ter Jeroen Di­js­sel­bloem and Lux­em­bourg’s Fi­nance Min­is­ter Pierre Gramegna speak to­gether ahead of an Eco­nomic and Fi­nan­cial (ECOFIN) Af­fairs Coun­cil meet­ing at the Eu­ro­pean Coun­cil in Brus­sels yes­ter­day. — AFP

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