Jet Airways to woo flyers with ‘#Think Home, Think Jet Airways’ marketing campaign
Jet Airways, India’s premier international airline, is set to launch an integrated marketing campaign highlighting its world renowned, yet, uniquely Indian hospitality that has made it the carrier of choice for flyers travelling home to India and even onwards via its global network.
Comprising a mix of offline and online channels, the new campaign is being rolled out from next week across the airline’s key markets in the Gulf comprising Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates (UAE).
Branded ‘#Think Home. Think Jet Airways’, the campaign will highlight the enormous advantages that Jet Airways offers its guests along with its partner Etihad Airways, when flying between the Gulf and India. Guests can take advantage of the airline’s robust network and experience its award-winning Indian hospitality, together with warm and personalised family spirit, that has helped the airline create new benchmarks in service excellence. Besides connecting Gulf and India, the airlines’ gateways in Abu Dhabi, Amsterdam, Paris and London also facilitate convenient connectivity into Europe/ USA and Canada.
Shakir Kantawala, Vice President - Gulf, Middle East & Africa, Jet Airways, said, “Planning your travel is not just about getting the best deal. It’s increasingly about a complete experience that begins right from booking and lasts until the destination. Jet Airways offers guests’ best value for money in the Indian sky at affordable fares, every time they fly us. Guests can avail great value while planning their travel to India and experience the airline’s exceptional service on the ground and in the air, unmatched global network, flexible schedules and enhanced connectivity. With 47 unique domestic destinations in India to choose from, I am confident that this promotion will be well received and extremely popular with all our guests including Arab and GCC Nationals.”
Spread over 6 weeks, the campaign will extensively leverage print media, including various mainline and regional newspapers for awareness. Radio channels will further supplement the engagement. Jet Airways also plans to aggressively use digital & social media to strengthen the airlines’ connect with the millennial travelers.
Expected to appeal to the significant Indian and even the expatriate population residing in the Gulf, the new campaign will differentiate Jet Airways’ superior value proposition vis-a-vis competition, illustrating the various ways in which guests flying the airline can experience its trademark Indian hospitality, characterized by warmth and care both onboard and on the ground, as well as its delectable selection of a range of international and Indian cuisine. The campaign will also promote the airline’s liberal baggage allowances and the opportunity for guests’ to earn unmatched benefits by signing up to the airline’s award-winning JetPrivilege loyalty program.
Speaking on the launch of the campaign, Colin Neubronner, Senior Vice President, Sales & Marketing, Jet Airways, added: “Operating nearly 100 daily flights between Gulf with India, Jet Airways’ also offers extensive onward connectivity choices to its guests to leading ASEAN and SAARC destinations such as Bangkok, Colombo, Dhaka, Hong Kong, Kathmandu, and Singapore.”
Jet Airways constantly strives to create exceptional flying experiences for its guests and the” # Think Home. Think Jet Airways” campaign is a reiteration of the airline’s service philosophy and commitment to offer greater value to its guests. Be it Jet Airways’ exceptional in-flight service, carefully-crafted menu of international and Indian delicacies, or JetPrivilege benefits, there is always the promise of the best air travel experience at competitive fares.”