Jet Air­ways to woo fly­ers with ‘#Think Home, Think Jet Air­ways’ mar­ket­ing cam­paign

Kuwait Times - - BUSINESS -

Jet Air­ways, In­dia’s pre­mier in­ter­na­tional air­line, is set to launch an in­te­grated mar­ket­ing cam­paign high­light­ing its world renowned, yet, uniquely In­dian hos­pi­tal­ity that has made it the car­rier of choice for fly­ers trav­el­ling home to In­dia and even on­wards via its global net­work.

Com­pris­ing a mix of off­line and on­line chan­nels, the new cam­paign is be­ing rolled out from next week across the air­line’s key mar­kets in the Gulf com­pris­ing Bahrain, Kuwait, Oman, Qatar, Saudi Ara­bia and United Arab Emi­rates (UAE).

Branded ‘#Think Home. Think Jet Air­ways’, the cam­paign will high­light the enor­mous ad­van­tages that Jet Air­ways of­fers its guests along with its part­ner Eti­had Air­ways, when fly­ing be­tween the Gulf and In­dia. Guests can take ad­van­tage of the air­line’s ro­bust net­work and ex­pe­ri­ence its award-win­ning In­dian hos­pi­tal­ity, to­gether with warm and per­son­alised fam­ily spirit, that has helped the air­line cre­ate new bench­marks in ser­vice ex­cel­lence. Be­sides con­nect­ing Gulf and In­dia, the air­lines’ gate­ways in Abu Dhabi, Am­s­ter­dam, Paris and Lon­don also fa­cil­i­tate con­ve­nient con­nec­tiv­ity into Europe/ USA and Canada.

Shakir Kantawala, Vice Pres­i­dent - Gulf, Mid­dle East & Africa, Jet Air­ways, said, “Plan­ning your travel is not just about get­ting the best deal. It’s in­creas­ingly about a com­plete ex­pe­ri­ence that be­gins right from book­ing and lasts un­til the des­ti­na­tion. Jet Air­ways of­fers guests’ best value for money in the In­dian sky at af­ford­able fares, ev­ery time they fly us. Guests can avail great value while plan­ning their travel to In­dia and ex­pe­ri­ence the air­line’s ex­cep­tional ser­vice on the ground and in the air, un­matched global net­work, flex­i­ble sched­ules and en­hanced con­nec­tiv­ity. With 47 unique do­mes­tic des­ti­na­tions in In­dia to choose from, I am con­fi­dent that this pro­mo­tion will be well re­ceived and ex­tremely pop­u­lar with all our guests in­clud­ing Arab and GCC Na­tion­als.”

Spread over 6 weeks, the cam­paign will ex­ten­sively lever­age print me­dia, in­clud­ing var­i­ous main­line and re­gional news­pa­pers for aware­ness. Ra­dio chan­nels will fur­ther sup­ple­ment the en­gage­ment. Jet Air­ways also plans to ag­gres­sively use dig­i­tal & so­cial me­dia to strengthen the air­lines’ con­nect with the mil­len­nial trav­el­ers.

Ex­pected to ap­peal to the sig­nif­i­cant In­dian and even the ex­pa­tri­ate pop­u­la­tion re­sid­ing in the Gulf, the new cam­paign will dif­fer­en­ti­ate Jet Air­ways’ su­pe­rior value propo­si­tion vis-a-vis com­pe­ti­tion, il­lus­trat­ing the var­i­ous ways in which guests fly­ing the air­line can ex­pe­ri­ence its trade­mark In­dian hos­pi­tal­ity, char­ac­ter­ized by warmth and care both on­board and on the ground, as well as its de­lec­ta­ble se­lec­tion of a range of in­ter­na­tional and In­dian cui­sine. The cam­paign will also pro­mote the air­line’s lib­eral bag­gage al­lowances and the op­por­tu­nity for guests’ to earn un­matched ben­e­fits by sign­ing up to the air­line’s award-win­ning JetPriv­i­lege loy­alty pro­gram.

Speak­ing on the launch of the cam­paign, Colin Neubron­ner, Se­nior Vice Pres­i­dent, Sales & Mar­ket­ing, Jet Air­ways, added: “Op­er­at­ing nearly 100 daily flights be­tween Gulf with In­dia, Jet Air­ways’ also of­fers ex­ten­sive on­ward con­nec­tiv­ity choices to its guests to lead­ing ASEAN and SAARC des­ti­na­tions such as Bangkok, Colombo, Dhaka, Hong Kong, Kath­mandu, and Sin­ga­pore.”

Jet Air­ways con­stantly strives to cre­ate ex­cep­tional fly­ing ex­pe­ri­ences for its guests and the” # Think Home. Think Jet Air­ways” cam­paign is a re­it­er­a­tion of the air­line’s ser­vice phi­los­o­phy and com­mit­ment to of­fer greater value to its guests. Be it Jet Air­ways’ ex­cep­tional in-flight ser­vice, care­fully-crafted menu of in­ter­na­tional and In­dian del­i­ca­cies, or JetPriv­i­lege ben­e­fits, there is al­ways the prom­ise of the best air travel ex­pe­ri­ence at com­pet­i­tive fares.”

Newspapers in English

Newspapers from Kuwait

© PressReader. All rights reserved.