8th edi­tion of the MENA Effie awards

Kuwait Times - - WHAT’S ON -

The eighth edi­tion of the MENA Effie Awards (Effies) is set to take place on No­vem­ber 9, 2016, in the op­u­lent set­tings of the Pavil­ion, Ar­mani Ho­tel Dubai. More than 1,500 peo­ple, in­clud­ing many of the best mar­keters in the Mid­dle East, are an­tic­i­pated to at­tend this year’s cer­e­mony, which hon­ors the great­est and most ef­fec­tive mar­ket­ing cam­paigns in the re­gion.

With sig­nif­i­cant in­ter­est in this year’s awards, the or­ga­niz­ers re­ceived a to­tal of 850 en­tries, 40 per­cent of which were short­listed, with judges se­lect­ing win­ners across No­vem­ber 6 and 7. This year will see a to­tal of 23 cat­e­gories hosted for en­trants, in­clud­ing new cat­e­gories for branded con­tent, sea­sonal mar­ket­ing and health­care. All cat­e­gories will fall un­der three um­brel­las: 13 un­der ‘Prod­uct and Ser­vice’, nine un­der ‘Spe­cialty’ and one un­der ‘Shop­per Mar­ket­ing’.

Alexan­dreHawari, Co-CEO of Me­di­aquest, said: “We are de­lighted that our or­ga­ni­za­tion of this year’s an­nual MENA Effie Awards has yielded a team of dis­tin­guished fig­ures par­tic­i­pat­ing as judges. The high qual­ity of the panel means that this year’s Effie win­ners will have the ku­dos of their cam­paign com­ing from some of the guid­ing lights of the mar­ket­ing world.”

The MENA Effie Awards have a wide­spread rep­u­ta­tion as one of the most im­por­tant and pres­ti­gious awards pro­grams in the re­gion’s mar­ket­ing cal­en­dar. The event fo­cuses on hon­or­ing mar­ket­ing ideas that achieve the best re­sults. The awards were first es­tab­lished in 2009 with the aim of es­tab­lish­ing the gold stan­dard of re­gional cre­ative mar­ket­ing bril­liance.

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