Mar­riott In­ter­na­tional launches tech-for­ward aloft brand

Kuwait Times - - WHAT’S ON -

Aloft Ho­tels, part of Mar­riott In­ter­na­tional, Inc, an­nounced the highly an­tic­i­pated open­ing of Aloft Dhahran in the East­ern Province of Saudi Ara­bia. As part of a grow­ing port­fo­lio of prop­er­ties owned by FAS Ho­tels, di­vi­sion of Fawaz Al Hokair group, Aloft Dhahran is a mod­ern de­sign-cen­tric ho­tel lo­cated in the hub of the city across from the Mall of Dhahran and in close prox­im­ity to Dhahran Tech­no­val­ley. The open­ing of the ho­tel marks Aloft’s sec­ond prop­erty in the coun­try, af­ter Aloft Riyadh, and third for the brand in the Mid­dle East.

“We are de­lighted to open our sec­ond Aloft in the King­dom with the Fawaz Al Hokair Group, fur­ther strength­en­ing our po­si­tion in the coun­try,” said Alex Kyr­i­akidis, Pres­i­dent and Man­ag­ing Di­rec­tor, Mid­dle East and Africa, Mar­riott In­ter­na­tional. “Aloft is re­garded as one of the fastest grow­ing brands in the his­tory of hos­pi­tal­ity and we have seen a strong de­mand for the brand in the Mid­dle East with its dis­tinc­tive de­sign, ac­ces­si­ble tech­nolo­gies and so­cial at­mos­phere.”

Mr Turki Al Hokair, CEO of Fas Ho­tels, com­mented on the open­ing “By in­tro­duc­ing the tech-for­ward Aloft brand into Saudi Ara­bia with Aloft Riyadh and now Aloft Dhahran, Fawaz Al Hokair group along with Mar­riott In­ter­na­tional are aligned in meet­ing the evolv­ing needs of to­day’s hy­per-con­nected trav­eler.”

De­signed to Stay & Play

Aloft Dhahran will of­fer 262 spa­cious loft-in­spired guest rooms with mod­ern de­sign and plush sig­na­ture beds. Ho­tel fa­cil­i­ties will in­clude an out­door rooftop Splash pool, a 24hour recharge fit­ness cen­ter, flex­i­ble in­door and out­door Tac­tic meet­ing space, re:fuel- a 24 hour grab & go snack bar, and the brand’s sig­na­ture W XYZ bar where guests can en­joy a re­fresh­ing mock-tail in the trendy lounge or ter­race. Guests can also en­joy Dine, the ho­tel’s in­ter­na­tional restau­rant serving a va­ri­ety of culi­nary de­lights and Crush, the out­door pool-side cafe. “We at Aloft Dhahran are ex­cited to shake up the East­ern Province with a truly dif­fer­ent ho­tel ex­pe­ri­ence,” said Ti­tus Rosier, Aloft Dhahran’s Gen­eral Man­ager “Ev­ery­thing from the way our guests check-in with SPG Key­less to the de­sign-cen­tric styling will bring in­no­va­tion to our guests’ travel ex­pe­ri­ence.”

The Aloft brand’s in­no­va­tive and ex­clu­sive ini­tia­tives set it apart from the com­pe­ti­tion. With the launch of SPG Key­less, Aloft Ho­tels in­tro­duced the hos­pi­tal­ity in­dus­try’s first mo­bile, key­less en­try sys­tem al­low­ing guests to use their smart phone as a key. This for­ward-think­ing ini­tia­tive is part of the brand’s in­no­va­tive DNA. Fu­elled by ac­cel­er­at­ing de­mand in dy­namic mar­kets worldwide, Aloft con­tin­ues to en­ter new mar­kets with ho­tels com­ing up in Al Ain, Dubai, Nepal, and In­done­sia.

An Evolv­ing Brand

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