Marriott International launches tech-forward aloft brand
Aloft Hotels, part of Marriott International, Inc, announced the highly anticipated opening of Aloft Dhahran in the Eastern Province of Saudi Arabia. As part of a growing portfolio of properties owned by FAS Hotels, division of Fawaz Al Hokair group, Aloft Dhahran is a modern design-centric hotel located in the hub of the city across from the Mall of Dhahran and in close proximity to Dhahran Technovalley. The opening of the hotel marks Aloft’s second property in the country, after Aloft Riyadh, and third for the brand in the Middle East.
“We are delighted to open our second Aloft in the Kingdom with the Fawaz Al Hokair Group, further strengthening our position in the country,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International. “Aloft is regarded as one of the fastest growing brands in the history of hospitality and we have seen a strong demand for the brand in the Middle East with its distinctive design, accessible technologies and social atmosphere.”
Mr Turki Al Hokair, CEO of Fas Hotels, commented on the opening “By introducing the tech-forward Aloft brand into Saudi Arabia with Aloft Riyadh and now Aloft Dhahran, Fawaz Al Hokair group along with Marriott International are aligned in meeting the evolving needs of today’s hyper-connected traveler.”
Designed to Stay & Play
Aloft Dhahran will offer 262 spacious loft-inspired guest rooms with modern design and plush signature beds. Hotel facilities will include an outdoor rooftop Splash pool, a 24hour recharge fitness center, flexible indoor and outdoor Tactic meeting space, re:fuel- a 24 hour grab & go snack bar, and the brand’s signature W XYZ bar where guests can enjoy a refreshing mock-tail in the trendy lounge or terrace. Guests can also enjoy Dine, the hotel’s international restaurant serving a variety of culinary delights and Crush, the outdoor pool-side cafe. “We at Aloft Dhahran are excited to shake up the Eastern Province with a truly different hotel experience,” said Titus Rosier, Aloft Dhahran’s General Manager “Everything from the way our guests check-in with SPG Keyless to the design-centric styling will bring innovation to our guests’ travel experience.”
The Aloft brand’s innovative and exclusive initiatives set it apart from the competition. With the launch of SPG Keyless, Aloft Hotels introduced the hospitality industry’s first mobile, keyless entry system allowing guests to use their smart phone as a key. This forward-thinking initiative is part of the brand’s innovative DNA. Fuelled by accelerating demand in dynamic markets worldwide, Aloft continues to enter new markets with hotels coming up in Al Ain, Dubai, Nepal, and Indonesia.
An Evolving Brand